Jayco vs Winnebago:Which is more popular by branded search?
In August 2026, Jayco had more branded searches than Winnebago among motorhome brands worldwide. Jayco was estimated to have 60.5K branded searches compared to Winnebago’s 6.6K, and held a 43.6% Share of Search versus Winnebago’s 4.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jayco or Winnebago?
Compare the motorhome brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jayco, Winnebago. The figures are in the table below the chart.
View monthly share of search table
| Month | Jayco | Forest River | Tiffin | Airstream | Thor | Winnebago |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 27.1% | 9.9% | 5.4% | 4.4% | 3.6% |
| Nov 2025 | 49.9% | 27.3% | 10% | 5.4% | 4.5% | 3% |
| Dec 2025 | 46.2% | 30.9% | 9.2% | 6.2% | 4.1% | 3.4% |
| Jan 2026 | 53% | 23.7% | 10.6% | 4.7% | 4.7% | 3.2% |
| Feb 2026 | 42.7% | 28.5% | 12.8% | 5.7% | 4.7% | 5.7% |
| Mar 2026 | 45.1% | 30.2% | 11% | 6% | 4.9% | 2.7% |
| Apr 2026 | 45.5% | 30.5% | 11.1% | 6.1% | 4.1% | 2.7% |
| May 2026 | 44.8% | 30% | 11% | 6% | 4.9% | 3.3% |
| Jun 2026 | 45.1% | 30.2% | 11% | 6% | 4.9% | 2.7% |
| Jul 2026 | 48.9% | 26.8% | 9.8% | 6.5% | 4.4% | 3.6% |
| Aug 2026 | 43.6% | 29.2% | 10.7% | 7.1% | 4.8% | 4.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Jayco and Winnebago comparison changed over the last 12 months?
3 findings
- Jayco was ahead of Winnebago in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jayco’s estimated Share of Search among motorhome brands worldwide moved from 49.5% to 43.6%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 11 months ending August 2026, Winnebago’s estimated Share of Search among motorhome brands worldwide moved from 3.6% to 4.8%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for motorhome brands worldwide in August 2026?
2 changes
In August 2026, Winnebago gained estimated Share of Search among motorhome brands worldwide, from 3.6% to 4.8%.
In August 2026, Jayco lost estimated Share of Search among motorhome brands worldwide, from 48.9% to 43.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Jayco’s and Winnebago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.