Caravan and motorhome brands:Which are most popular?
In September 2026, Hymer was the most searched caravan and motorhome brand worldwide, accounting for 28.6% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Winnebago was mentioned most often, in four of the five answers. Grand Design was recommended most often, coming first in one out of three responses that gave a list.
HymerShare of searches 28.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
AvanShare of searches 23.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
JaycoShare of searches 23.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Grand DesignShare of searches 10.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
BürstnerShare of searches 7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top caravan and motorhome brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Winnebago was mentioned most often, in four of the five answers. Grand Design was recommended most often, coming first in one out of three answers that gave a list. Airstream was second, and Jayco was third. Avan, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Winnebago4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Jayco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Grand Design3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Airstream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hymer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bürstner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Avan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunliner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about caravan and motorhome brands
5 answers
Asked ChatGPT
“Which caravan or motorhome brand should I buy?”
Asked ChatGPT
“What are the best caravan and motorhome brands?”
Asked ChatGPT
“What's the best caravan or motorhome brand for family road trips?”
Searched Google, AI Overview
“motorhome brands”
Searched Google, AI Overview
“family motorhome”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which caravan and motorhome brands do people search for most?
This chart shows how often people search Google for each caravan and motorhome brand by name. Each line represents a brand's share of searches for all eight caravan and motorhome brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hymer, Avan, Jayco, Grand Design, Bürstner, Airstream. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hymer | Avan | Jayco | Grand Design | Bürstner | Airstream | Winnebago | Sunliner |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 22.6% | 27.7% | 12.4% | 8.3% | 3.7% | 2% | 0.71% |
| Nov 2025 | 25.8% | 25.8% | 25.8% | 11.6% | 5.2% | 3.5% | 1.5% | 0.81% |
| Dec 2025 | 21.1% | 31.5% | 25.8% | 9.4% | 5.2% | 4.2% | 1.9% | 0.99% |
| Jan 2026 | 24.3% | 24.3% | 29.8% | 10.9% | 4.9% | 3.3% | 1.8% | 0.76% |
| Feb 2026 | 23.7% | 29% | 23.7% | 10.6% | 5.8% | 3.2% | 3.2% | 0.91% |
| Mar 2026 | 24.8% | 30.3% | 24.8% | 9.1% | 5% | 3.3% | 1.5% | 1.2% |
| Apr 2026 | 26% | 26% | 26% | 9.5% | 6.3% | 3.5% | 1.5% | 1.2% |
| May 2026 | 23.8% | 29.1% | 23.8% | 10.7% | 5.8% | 3.9% | 1.7% | 1.1% |
| Jun 2026 | 25.2% | 25.2% | 25.2% | 11.3% | 6.2% | 4.1% | 1.5% | 1.2% |
| Jul 2026 | 22.9% | 22.9% | 28% | 12.5% | 6.8% | 3.7% | 2% | 1.1% |
| Aug 2026 | 30% | 24.5% | 20% | 11% | 7.4% | 4% | 2.2% | 0.96% |
| Sep 2026 | 28.6% | 23.4% | 23.4% | 10.5% | 7% | 4.7% | 1.4% | 0.93% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.6% | 74K | -18.2% | -1.3 points | |
| 2, held 2nd | 23.4% | 60.5K | -18.2% | -1.1 points | |
| 3, held 3rd | 23.4% | 60.5K | 0% | +3.4 points | |
| 4, held 4th | 10.5% | 27.1K | -18.1% | -0.5 points | |
| 5, held 5th | 7% | 18.1K | -18.5% | -0.3 points | |
| 6, held 6th | 4.7% | 12.1K | 0% | +0.7 points | |
| 7, held 7th | 1.4% | 3.6K | -45.5% | -0.8 points | |
| 8, held 8th | 0.93% | 2.4K | -17.2% | 0 points |
1.
Hymer28.6%
Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
2.
Avan23.4%
Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
3.
Jayco23.4%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +3.4 points.
10.5%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.5 points.
5.
Bürstner7%
Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
4.7%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
1.4%
Held 7th. 3.6K estimated branded searches, -45.5% vs prior month. Share -0.8 points.
8.
Sunliner0.93%
Held 8th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
Which brand is most popular in search among caravan and motorhome brands worldwide?
8 brands
In September 2026, Hymer was the most searched among caravan and motorhome brands worldwide, with an estimated 74K branded searches, 28.6% of all searches for the eight we track. Avan is in 2nd place, 5.2 percentage points behind at 23.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Hymer | 22.6% → 28.6% | 30%Aug 2026 | 21.1%Dec 2025 | 3rd → 1st |
| Avan | 22.6% → 23.4% | 31.5%Dec 2025 | 22.6%Oct 2025 | 2nd |
| Jayco | 27.7% → 23.4% | 29.8%Jan 2026 | 20%Aug 2026 | 1st → 3rd |
| Grand Design | 12.4% → 10.5% | 12.5%Jul 2026 | 9.1%Mar 2026 | 4th |
| Bürstner | 8.3% → 7% | 8.3%Oct 2025 | 4.9%Jan 2026 | 5th |
| Airstream | 3.7% → 4.7% | 4.7%Sep 2026 | 3.2%Feb 2026 | 6th |
| Winnebago | 2% → 1.4% | 3.2%Feb 2026 | 1.4%Sep 2026 | 7th |
| Sunliner | 0.71% → 0.93% | 1.2%Apr 2026 | 0.71%Oct 2025 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Hymer’s share of searches among caravan and motorhome brands worldwide increased from 22.6% to 28.6%.
- Across the 12 months ending September 2026, Avan’s share of searches among caravan and motorhome brands worldwide increased from 22.6% to 23.4%.
- Across the 12 months ending September 2026, Jayco’s share of searches among caravan and motorhome brands worldwide decreased from 27.7% to 23.4%.
- Across the 12 months ending September 2026, Grand Design’s share of searches among caravan and motorhome brands worldwide decreased from 12.4% to 10.5%.
- Across the 12 months ending September 2026, Bürstner’s share of searches among caravan and motorhome brands worldwide decreased from 8.3% to 7%.
- Across the 12 months ending September 2026, Airstream’s share of searches among caravan and motorhome brands worldwide increased from 3.7% to 4.7%.
- Across the 12 months ending September 2026, Winnebago’s share of searches among caravan and motorhome brands worldwide decreased from 2% to 1.4%.
- Across the 12 months ending September 2026, Hymer’s share of searches among caravan and motorhome brands worldwide peaked at 30% in August 2026 and was lowest at 21.1% in December 2025.
- Across the 12 months ending September 2026, Avan’s share of searches among caravan and motorhome brands worldwide peaked at 31.5% in December 2025 and was lowest at 22.6% in October 2025.
- Across the 12 months ending September 2026, Jayco’s share of searches among caravan and motorhome brands worldwide peaked at 29.8% in January 2026 and was lowest at 20% in August 2026.
- Across the 12 months ending September 2026, Grand Design’s share of searches among caravan and motorhome brands worldwide peaked at 12.5% in July 2026 and was lowest at 9.1% in March 2026.
- Across the 12 months ending September 2026, Bürstner’s share of searches among caravan and motorhome brands worldwide peaked at 8.3% in October 2025 and was lowest at 4.9% in January 2026.
- Across the 12 months ending September 2026, Airstream’s share of searches among caravan and motorhome brands worldwide peaked at 4.7% in September 2026 and was lowest at 3.2% in February 2026.
- Across the 12 months ending September 2026, Winnebago’s share of searches among caravan and motorhome brands worldwide peaked at 3.2% in February 2026 and was lowest at 1.4% in September 2026.
- Across the 12 months ending September 2026, Hymer rose from 3rd to 1st among caravan and motorhome brands worldwide.
- Across the 12 months ending September 2026, Jayco fell from 1st to 3rd among caravan and motorhome brands worldwide.
- Across the 12 months ending September 2026, Sunliner held steady: its share of searches among caravan and motorhome brands worldwide moved less than 0.5 percentage points.
How did search popularity change for caravan and motorhome brands worldwide in September 2026?
8 changes
In September 2026, Jayco gained share of searches among caravan and motorhome brands worldwide, from 20% to 23.4%.
In September 2026, Airstream gained share of searches among caravan and motorhome brands worldwide, from 4% to 4.7%.
In September 2026, Hymer lost share of searches among caravan and motorhome brands worldwide, from 30% to 28.6%.
In September 2026, Avan lost share of searches among caravan and motorhome brands worldwide, from 24.5% to 23.4%.
In September 2026, Winnebago lost share of searches among caravan and motorhome brands worldwide, from 2.2% to 1.4%.
Estimated monthly branded searches for Sunliner worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
Estimated monthly branded searches for Bürstner worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Grand Design worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Compare popularity between leading brands
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