Brandwave

How popular isJanSport in search?

In September 2026, there were an estimated 447K branded searches for JanSport worldwide which is up 49% over the last 12 months. JanSport holds 0.71% estimated Share of Search among school bags worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike85.7%
  2. Under Armour11.8%
  3. Smiggle1.1%
  4. JanSport0.71%
  5. Herschel0.68%
  6. Eastpak0.1%
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Where does JanSport compete?

JanSport is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
School bags4th of 60.71%Shown below
Backpack brands2nd of 78.6%Show ranking
Laptop backpack brands2nd of 430.5%Show ranking
Lunch bag brands2nd of 420.3%Show ranking

Which school bags compete with JanSport?

JanSport against school bags worldwide, by month

Share of Search by month for Nike, Under Armour, JanSport. The figures are in the table below the chart.

View monthly share of search table
MonthNikeUnder ArmourSmiggleJanSportHerschelEastpak
Oct 202584%13.8%1%0.56%0.55%0.06%
Nov 202586.1%12%1.1%0.39%0.47%0.04%
Dec 202584.3%13.7%1%0.45%0.54%0.05%
Jan 202685.4%12%1.3%0.72%0.56%0.05%
Feb 202685.8%11.8%0.87%0.87%0.55%0.05%
Mar 202686.4%11.8%0.71%0.58%0.47%0.05%
Apr 202686.2%11.7%0.86%0.58%0.55%0.05%
May 202685.9%11.7%1.1%0.7%0.57%0.06%
Jun 202685.4%11.8%1.3%0.86%0.59%0.06%
Jul 202684.4%11.5%1.5%1.9%0.68%0.09%
Aug 202683.8%11.3%1.5%2.3%0.96%0.17%
Sep 202685.7%11.8%1.1%0.71%0.68%0.1%

  1. 1.Nike

    85.7%

    Held 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +1.8 points.

  2. 2.Under Armour

    11.8%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Smiggle

    1.1%

    Moved from 4th to 3rd. 301K estimated branded searches, -33.1% vs prior month. Share -0.5 points.

  4. 4.JanSport

    0.71%

    Moved from 3rd to 4th. 201K estimated branded searches, -70.1% vs prior month. Share -1.6 points.

  5. 5.Herschel

    0.68%

    Held 5th. 192K estimated branded searches, -32.9% vs prior month. Share -0.3 points.

  6. 6.Eastpak

    0.1%

    Held 6th. 27.1K estimated branded searches, -45.3% vs prior month. Share -0.1 points.

Compare search popularity between JanSport and its closest rivals

Every comparison with JanSport

How has branded search demand for JanSport changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for JanSport worldwide rose from 300K to 447K.
  • Across the 12 months ending September 2026, JanSport’s estimated Share of Search among school bags worldwide peaked at 2.3% in August 2026 and was lowest at 0.39% in November 2025.

How did search popularity change for school bags worldwide in September 2026?

  1. In September 2026, Nike gained estimated Share of Search among school bags worldwide, from 83.8% to 85.7%.

  2. In September 2026, Under Armour gained estimated Share of Search among school bags worldwide, from 11.3% to 11.8%.

  3. In September 2026, JanSport lost estimated Share of Search among school bags worldwide, from 2.3% to 0.71%.

  4. In September 2026, Smiggle rose from 4th to 3rd among school bags worldwide.

  5. Estimated monthly branded searches for Eastpak worldwide rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.

  6. Estimated monthly branded searches for Herschel worldwide rose 18.5% over 12 measured months, from 162K to 192K in September 2026.

How is JanSport measured?

Brandwave collects information about searches that people make online using JanSport’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • jansport
  • jansport backpack

Do you work for JanSport? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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