How popular isIvory in search?
In September 2026, there were an estimated 550K branded searches for Ivory worldwide which held steady over the last 12 months. Ivory holds 20.3% estimated Share of Search among bar soap brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bar soap brands compete with Ivory?
Share of Search by month for Dove, Ivory, Dettol, Dial, Yardley. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Ivory | Dettol | Dial | Yardley |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 21.3% | 9.5% | 6.4% | 2.3% |
| Nov 2025 | 58.2% | 22.8% | 10.2% | 6.8% | 2% |
| Dec 2025 | 56.9% | 23.4% | 10.5% | 7% | 2.1% |
| Jan 2026 | 52.8% | 26.1% | 9.6% | 9.6% | 1.9% |
| Feb 2026 | 57.7% | 24.1% | 8.8% | 7.2% | 2.2% |
| Mar 2026 | 57.9% | 25% | 9.1% | 6.1% | 1.8% |
| Apr 2026 | 56.1% | 23.1% | 10.3% | 8.4% | 2.1% |
| May 2026 | 59.6% | 21% | 9.4% | 7.7% | 2.3% |
| Jun 2026 | 58.2% | 22.5% | 10.1% | 6.7% | 2.5% |
| Jul 2026 | 57.7% | 22.3% | 10% | 8.1% | 2% |
| Aug 2026 | 61.4% | 20.1% | 9% | 7.3% | 2.2% |
| Sep 2026 | 61% | 20.3% | 9.1% | 7.4% | 2.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61% | 1.7M | -1.5% | -0.4 points | |
| 2, held 2nd | 20.3% | 550K | 0% | +0.2 points | |
| 3, held 3rd | 9.1% | 246K | 0% | +0.1 points | |
| 4, held 4th | 7.4% | 201K | 0% | +0.1 points | |
| 5, held 5th | 2.2% | 60.5K | 0% | 0 points |
1.
Dove61%
Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share -0.4 points.
2.
Ivory20.3%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Dettol9.1%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Dial7.4%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Yardley2.2%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Ivory and its closest rivals
Every comparison with Ivory
4 comparisons
How has branded search demand for Ivory changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ivory worldwide held steady at 550K.
- Across the 12 months ending September 2026, Ivory’s estimated Share of Search among bar soap brands worldwide decreased from 21.3% to 20.3%.
- Across the 12 months ending September 2026, Ivory’s estimated Share of Search among bar soap brands worldwide peaked at 26.1% in January 2026 and was lowest at 20.1% in August 2026.
How did search popularity change for bar soap brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
How is Ivory measured?
Brandwave collects information about searches that people make online using Ivory’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ivory
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