Brandwave

How popular isHUMAN Security?

In September 2026, people searched for HUMAN Security by name about 6,610 times worldwide, an 18.5% decrease from the previous year. These searches made up 25.8% of all global brand safety platform searches, placing HUMAN Security second out of six platforms. When we asked both ChatGPT and Google AI Overviews about brand safety platforms, HUMAN Security appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

HUMAN Security is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. DoubleVerifyShare of searches 31.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. HUMAN SecurityShare of searches 25.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Channel FactoryShare of searches 14.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Integral Ad ScienceShare of searches 14.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. ZefrShare of searches 9.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

+1 more

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Top brand safety platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HUMAN Security was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HUMAN Security is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Integral Ad Science1st
  2. DoubleVerify2nd
  3. Zefr3rd
  4. HUMAN Security4th
  5. Channel Factory5th
  6. Pixalate6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Integral Ad Science5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DoubleVerify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zefr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HUMAN Security2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Channel Factory2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pixalate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand safety platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which brand safety platforms compete with HUMAN Security?

HUMAN Security against brand safety platforms worldwide, by month

Share of searches by month for DoubleVerify, HUMAN Security, Channel Factory, Integral Ad Science, Zefr, Pixalate. The figures are in the table below the chart.

View monthly share of searches table
MonthDoubleVerifyHUMAN SecurityChannel FactoryIntegral Ad ScienceZefrPixalate
Oct 202533.1%22.2%12.1%18.1%7.9%6.6%
Nov 202530.8%25.3%13.7%16.8%7.5%5.9%
Dec 202532.6%21.8%11.7%17.7%9.7%6.4%
Jan 202631.8%21.2%14.1%17.4%9.3%6.1%
Feb 202632.3%21.6%14.4%17.6%7.8%6.2%
Mar 202631.8%21.2%14.1%17.4%9.3%6.1%
Apr 202632.3%21.6%14.4%17.6%7.8%6.2%
May 202634.7%23.2%12.6%15.4%8.4%5.6%
Jun 202636.3%19.8%13.2%16.1%8.8%5.9%
Jul 202636.3%19.8%13.2%16.1%8.8%5.9%
Aug 202645.9%20.5%9%13.7%5.9%5%
Sep 202631.6%25.8%14.1%14.1%9.4%5.1%

  1. 1.DoubleVerify

    31.6%

    Held 1st. 8.1K estimated branded searches, -45.3% vs prior month. Share -14.3 points.

  2. 2.HUMAN Security

    25.8%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +5.3 points.

  3. 3.Channel Factory

    14.1%

    Moved from 4th to 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +5.1 points.

  4. 4.Integral Ad Science

    14.1%

    Moved from 3rd to 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.4 points.

  5. 5.Zefr

    9.4%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +3.5 points.

  6. 6.Pixalate

    5.1%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share +0.1 points.

Compare popularity between HUMAN Security and its closest rivals

Every comparison with HUMAN Security

8 comparisons

How has branded search demand for HUMAN Security changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HUMAN Security worldwide fell from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, HUMAN Security’s share of searches among brand safety platforms worldwide increased from 22.2% to 25.8%.
  • Across the 12 months ending September 2026, HUMAN Security’s share of searches among brand safety platforms worldwide peaked at 25.8% in September 2026 and was lowest at 19.8% in June 2026.

How did search popularity change for brand safety platforms worldwide in September 2026?

6 changes

  1. In September 2026, Channel Factory overtook Integral Ad Science to rank 3rd among brand safety platforms worldwide, with 14.1% of the searches.

  2. In September 2026, HUMAN Security gained share of searches among brand safety platforms worldwide, from 20.5% to 25.8%.

  3. In September 2026, Zefr gained share of searches among brand safety platforms worldwide, from 5.9% to 9.4%.

  4. In September 2026, DoubleVerify lost share of searches among brand safety platforms worldwide, from 45.9% to 31.6%.

  5. Estimated monthly branded searches for Pixalate worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Integral Ad Science worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

How are HUMAN Security’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HUMAN Security’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • human security bot
  • humansecurity

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How the Brand Demand Index is measured

Where does HUMAN Security compete?

HUMAN Security is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Brand safety platforms2nd of 625.8%Shown above
Ad verification platforms2nd of 726.1%Show ranking
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