Ad verification platforms:Which brands are most popular in search?
In August 2026, DoubleVerify was the most searched among ad verification platforms worldwide, with an estimated 14.8K branded searches and 59.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
DoubleVerify59.5%
Confiant21.7%
Integral Ad Science17.7%
Adloox0.68%- Moat0.36%
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Share of SearchLeaderboard
Compare the platforms used to verify ad delivery and brand safety. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DoubleVerify, Confiant, Integral Ad Science. The figures are in the table below the chart.
View monthly share of search table
| Month | DoubleVerify | Confiant | Integral Ad Science | Adloox | Moat |
|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 34.2% | 22.8% | 0.9% | 0.31% |
| Nov 2025 | 41.8% | 34.2% | 22.8% | 0.89% | 0.3% |
| Dec 2025 | 39.8% | 32.4% | 26.5% | 0.84% | 0.34% |
| Jan 2026 | 41.8% | 34.2% | 22.8% | 0.89% | 0.3% |
| Feb 2026 | 44.7% | 29.8% | 24.4% | 0.77% | 0.41% |
| Mar 2026 | 44.6% | 29.7% | 24.3% | 0.95% | 0.5% |
| Apr 2026 | 44.7% | 29.8% | 24.4% | 0.77% | 0.41% |
| May 2026 | 46.6% | 31.1% | 20.7% | 1.2% | 0.42% |
| Jun 2026 | 46.3% | 30.9% | 20.6% | 1.8% | 0.42% |
| Jul 2026 | 49.5% | 27% | 22% | 1.1% | 0.35% |
| Aug 2026 | 59.5% | 21.7% | 17.7% | 0.68% | 0.36% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 14.8K | +49.5% | +10 points | |
| 2, held 2nd | 21.7% | 5.4K | 0% | -5.3 points | |
| 3, held 3rd | 17.7% | 4.4K | 0% | -4.3 points | |
| 4, held 4th | 0.68% | 170 | -19% | -0.4 points | |
| 5, held 5th | 0.36% | 90 | +28.6% | 0 points |
59.5%
Held 1st. 14.8K estimated branded searches, +49.5% vs prior month. Share +10 points.
2.
Confiant21.7%
Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share -5.3 points.
17.7%
Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share -4.3 points.
4.
Adloox0.68%
Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.4 points.
5.Moat
0.36%
Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among ad verification platforms worldwide?
5 brands
In August 2026, DoubleVerify was the most searched among ad verification platforms worldwide, with an estimated 14.8K branded searches and 59.5% estimated Share of Search within this set. Confiant is in 2nd place, 37.8 percentage points behind at 21.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| DoubleVerify | 41.8% → 59.5% | 59.5%Aug 2026 | 39.8%Dec 2025 | 1st |
| Confiant | 34.2% → 21.7% | 34.2%Nov 2025 | 21.7%Aug 2026 | 2nd |
| Integral Ad Science | 22.8% → 17.7% | 26.5%Dec 2025 | 17.7%Aug 2026 | 3rd |
| Adloox | 0.9% → 0.68% | 1.8%Jun 2026 | 0.68%Aug 2026 | 4th |
| Moat | 0.31% → 0.36% | 0.5%Mar 2026 | 0.3%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, DoubleVerify’s estimated Share of Search among ad verification platforms worldwide increased from 41.8% to 59.5%.
- Across the 11 months ending August 2026, Confiant’s estimated Share of Search among ad verification platforms worldwide decreased from 34.2% to 21.7%.
- Across the 11 months ending August 2026, Integral Ad Science’s estimated Share of Search among ad verification platforms worldwide decreased from 22.8% to 17.7%.
- Across the 11 months ending August 2026, DoubleVerify’s estimated Share of Search among ad verification platforms worldwide peaked at 59.5% in August 2026 and was lowest at 39.8% in December 2025.
- Across the 11 months ending August 2026, Confiant’s estimated Share of Search among ad verification platforms worldwide peaked at 34.2% in November 2025 and was lowest at 21.7% in August 2026.
- Across the 11 months ending August 2026, Integral Ad Science’s estimated Share of Search among ad verification platforms worldwide peaked at 26.5% in December 2025 and was lowest at 17.7% in August 2026.
- Across the 11 months ending August 2026, Adloox’s estimated Share of Search among ad verification platforms worldwide peaked at 1.8% in June 2026 and was lowest at 0.68% in August 2026.
- Across the 11 months ending August 2026, Adloox and Moat held steady: their estimated Share of Search among ad verification platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for ad verification platforms worldwide in August 2026?
4 changes
In August 2026, DoubleVerify gained estimated Share of Search among ad verification platforms worldwide, from 49.5% to 59.5%.
In August 2026, Confiant lost estimated Share of Search among ad verification platforms worldwide, from 27% to 21.7%.
In August 2026, Integral Ad Science lost estimated Share of Search among ad verification platforms worldwide, from 22% to 17.7%.
Estimated monthly branded searches for Adloox worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.
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