Brandwave

How popular isHUMAN Security?

In September 2026, people searched for HUMAN Security by name about 6,610 times worldwide, an 18.5% decrease from the previous year. These searches made up 26.1% of all global ad verification platform searches, placing HUMAN Security second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about ad verification platforms, HUMAN Security appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

HUMAN Security is the second most searched of 7 competitors and the third most recommended in AI answers.

  1. DoubleVerifyShare of searches 32%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HUMAN SecurityShare of searches 26.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. ConfiantShare of searches 21.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. Integral Ad ScienceShare of searches 14.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. PixalateShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+2 more

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Top ad verification platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HUMAN Security was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HUMAN Security is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DoubleVerify1st
  2. Integral Ad Science2nd
  3. HUMAN Security3rd
  4. Pixalate4th
  5. Confiant5th
  6. Adloox6th
  7. Moat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DoubleVerify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HUMAN Security4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Integral Ad Science4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pixalate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adloox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Confiant1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ad verification platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which ad verification platforms compete with HUMAN Security?

HUMAN Security against ad verification platforms worldwide, by month

Share of searches by month for DoubleVerify, HUMAN Security, Confiant, Integral Ad Science, Pixalate. The figures are in the table below the chart.

View monthly share of searches table
MonthDoubleVerifyHUMAN SecurityConfiantIntegral Ad SciencePixalateAdlooxMoat
Oct 202530.7%20.6%25.1%16.7%6.1%0.66%0.23%
Nov 202529.4%24.1%24%16%5.6%0.62%0.21%
Dec 202530.7%20.5%25%16.7%6.1%0.65%0.27%
Jan 202630.8%20.5%25.2%16.8%5.9%0.65%0.22%
Feb 202632.3%21.6%21.5%17.6%6.2%0.55%0.29%
Mar 202632.2%21.5%21.5%17.6%6.2%0.68%0.36%
Apr 202632.3%21.6%21.5%17.6%6.2%0.55%0.29%
May 202633.6%22.4%22.4%14.9%5.4%0.88%0.31%
Jun 202634.9%19.1%23.2%15.5%5.6%1.4%0.32%
Jul 202636.7%20%20%16.3%5.9%0.78%0.26%
Aug 202644.8%20%16.3%13.3%4.8%0.51%0.27%
Sep 202632%26.1%21.4%14.2%5.1%0.67%0.43%

  1. 1.DoubleVerify

    32%

    Held 1st. 8.1K estimated branded searches, -45.3% vs prior month. Share -12.7 points.

  2. 2.HUMAN Security

    26.1%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +6.1 points.

  3. 3.Confiant

    21.4%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +5 points.

  4. 4.Integral Ad Science

    14.2%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.9 points.

  5. 5.Pixalate

    5.1%

    Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share +0.3 points.

  6. 6.Adloox

    0.67%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Moat

    0.43%

    Held 7th. 110 estimated branded searches, +22.2% vs prior month. Share +0.2 points.

Compare popularity between HUMAN Security and its closest rivals

Every comparison with HUMAN Security

8 comparisons

How has branded search demand for HUMAN Security changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HUMAN Security worldwide fell from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, HUMAN Security’s share of searches among ad verification platforms worldwide increased from 20.6% to 26.1%.
  • Across the 12 months ending September 2026, HUMAN Security’s share of searches among ad verification platforms worldwide peaked at 26.1% in September 2026 and was lowest at 19.1% in June 2026.
  • Across the 12 months ending September 2026, HUMAN Security rose from 3rd to 2nd among ad verification platforms worldwide.

How did search popularity change for ad verification platforms worldwide in September 2026?

6 changes

  1. In September 2026, HUMAN Security gained share of searches among ad verification platforms worldwide, from 20% to 26.1%.

  2. In September 2026, Confiant gained share of searches among ad verification platforms worldwide, from 16.3% to 21.4%.

  3. In September 2026, Integral Ad Science gained share of searches among ad verification platforms worldwide, from 13.3% to 14.2%.

  4. In September 2026, DoubleVerify lost share of searches among ad verification platforms worldwide, from 44.8% to 32%.

  5. Estimated monthly branded searches for Moat worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

  6. Estimated monthly branded searches for Pixalate worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

How are HUMAN Security’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HUMAN Security’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • human security bot
  • humansecurity

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How the Brand Demand Index is measured

Where does HUMAN Security compete?

HUMAN Security is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Brand safety platforms2nd of 625.8%Show ranking
Ad verification platforms2nd of 726.1%Shown above
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