Brandwave

HUMAN Security vs Moat:Which is more popular?

In September 2026, HUMAN Security had more branded searches than Moat among ad verification platforms worldwide. HUMAN Security had about 6,610 branded searches, while Moat had 110. HUMAN Security made up 26.1% of all ad verification platform searches we track, and Moat accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about ad verification platforms, HUMAN Security appeared in four of the five answers and Moat in none.

Among ad verification platforms worldwide in September 2026

Who do people search for more?

HUMAN Security, about 60 searches for every 1 for Moat

HUMAN Security 6.6K searchesMoat 110 searches

Who does AI mention more?

HUMAN Security, mentioned in 4 of 5 answers, Moat in 0

HUMAN Security in 4 of 5Moat in 0 of 5

Who does AI recommend more?

HUMAN Security, the only one of the two named

HUMAN Security first in 4Moat never named

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Top ad verification platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HUMAN Security was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Moat did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DoubleVerify1st
  2. Integral Ad Science2nd
  3. HUMAN Security3rd
  4. Pixalate4th
  5. Confiant5th
  6. Adloox6th
  7. Moat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DoubleVerify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HUMAN Security4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Integral Ad Science4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pixalate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adloox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Confiant1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ad verification platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is HUMAN Security or Moat more popular in search?

This chart shows how often people search Google for HUMAN Security and Moat by name. Each line represents a brand's share of searches for all seven ad verification platforms we track, month by month, from English-language searches worldwide.

HUMAN Security and Moat among ad verification platforms worldwide, by month

Share of searches by month for HUMAN Security, Moat. The figures are in the table below the chart.

View monthly share of searches table
MonthDoubleVerifyHUMAN SecurityConfiantIntegral Ad SciencePixalateAdlooxMoat
Oct 202530.7%20.6%25.1%16.7%6.1%0.66%0.23%
Nov 202529.4%24.1%24%16%5.6%0.62%0.21%
Dec 202530.7%20.5%25%16.7%6.1%0.65%0.27%
Jan 202630.8%20.5%25.2%16.8%5.9%0.65%0.22%
Feb 202632.3%21.6%21.5%17.6%6.2%0.55%0.29%
Mar 202632.2%21.5%21.5%17.6%6.2%0.68%0.36%
Apr 202632.3%21.6%21.5%17.6%6.2%0.55%0.29%
May 202633.6%22.4%22.4%14.9%5.4%0.88%0.31%
Jun 202634.9%19.1%23.2%15.5%5.6%1.4%0.32%
Jul 202636.7%20%20%16.3%5.9%0.78%0.26%
Aug 202644.8%20%16.3%13.3%4.8%0.51%0.27%
Sep 202632%26.1%21.4%14.2%5.1%0.67%0.43%

How has the HUMAN Security and Moat comparison changed over the last 12 months?

3 findings

How did search popularity change for ad verification platforms worldwide in September 2026?

2 changes

  1. In September 2026, HUMAN Security gained share of searches among ad verification platforms worldwide, from 20% to 26.1%.

  2. Estimated monthly branded searches for Moat worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using HUMAN Security’s and Moat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HUMAN Security

2 branded search terms

  • human security bot
  • humansecurity

Moat

1 branded search term

  • moat analytics

How the Brand Demand Index is measured

Other head-to-heads among ad verification platforms

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