Brandwave

HUMAN Security vs Pixalate:Which is more popular?

In September 2026, HUMAN Security had more branded searches than Pixalate among brand safety platforms worldwide. HUMAN Security had about 6,610 branded searches, while Pixalate had 1,300. HUMAN Security made up 25.8% of all brand safety platform searches we track, and Pixalate accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about brand safety platforms, HUMAN Security appeared in two of the five answers and Pixalate in one. HUMAN Security was mentioned before Pixalate in two out of three answers that named either.

Among brand safety platforms worldwide in September 2026

Who do people search for more?

HUMAN Security, about 5 searches for every 1 for Pixalate

HUMAN Security 6.6K searchesPixalate 1.3K searches

Who does AI mention more?

HUMAN Security, mentioned in 2 of 5 answers, Pixalate in 1

HUMAN Security in 2 of 5Pixalate in 1 of 5

Who does AI recommend more?

HUMAN Security, named ahead of Pixalate in 2 of 3 answers

HUMAN Security first in 2Pixalate first in 1

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Top brand safety platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HUMAN Security was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pixalate was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. HUMAN Security was listed before Pixalate in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Integral Ad Science1st
  2. DoubleVerify2nd
  3. Zefr3rd
  4. HUMAN Security4th
  5. Channel Factory5th
  6. Pixalate6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Integral Ad Science5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DoubleVerify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zefr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HUMAN Security2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Channel Factory2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pixalate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand safety platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is HUMAN Security or Pixalate more popular in search?

This chart shows how often people search Google for HUMAN Security and Pixalate by name. Each line represents a brand's share of searches for all six brand safety platforms we track, month by month, from English-language searches worldwide.

HUMAN Security and Pixalate among brand safety platforms worldwide, by month

Share of searches by month for HUMAN Security, Pixalate. The figures are in the table below the chart.

View monthly share of searches table
MonthDoubleVerifyHUMAN SecurityChannel FactoryIntegral Ad ScienceZefrPixalate
Oct 202533.1%22.2%12.1%18.1%7.9%6.6%
Nov 202530.8%25.3%13.7%16.8%7.5%5.9%
Dec 202532.6%21.8%11.7%17.7%9.7%6.4%
Jan 202631.8%21.2%14.1%17.4%9.3%6.1%
Feb 202632.3%21.6%14.4%17.6%7.8%6.2%
Mar 202631.8%21.2%14.1%17.4%9.3%6.1%
Apr 202632.3%21.6%14.4%17.6%7.8%6.2%
May 202634.7%23.2%12.6%15.4%8.4%5.6%
Jun 202636.3%19.8%13.2%16.1%8.8%5.9%
Jul 202636.3%19.8%13.2%16.1%8.8%5.9%
Aug 202645.9%20.5%9%13.7%5.9%5%
Sep 202631.6%25.8%14.1%14.1%9.4%5.1%

How has the HUMAN Security and Pixalate comparison changed over the last 12 months?

3 findings

How did search popularity change for brand safety platforms worldwide in September 2026?

2 changes

  1. In September 2026, HUMAN Security gained share of searches among brand safety platforms worldwide, from 20.5% to 25.8%.

  2. Estimated monthly branded searches for Pixalate worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using HUMAN Security’s and Pixalate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HUMAN Security

2 branded search terms

  • human security bot
  • humansecurity

Pixalate

1 branded search term

  • pixalate

How the Brand Demand Index is measured

Other head-to-heads among brand safety platforms

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