DoubleVerify vs HUMAN Security:Which is searched more?
In September 2026, DoubleVerify had more branded searches than HUMAN Security among brand safety platforms worldwide. DoubleVerify had about 8,100 branded searches, while HUMAN Security had 6,610. DoubleVerify made up 31.6% of all brand safety platform searches we track, and HUMAN Security accounted for 25.8%. These are worldwide searches for English-language branded terms.
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Is DoubleVerify or HUMAN Security more popular in search?
Compare the tools that check where ads appear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for DoubleVerify, HUMAN Security. The figures are in the table below the chart.
View monthly share of searches table
| Month | DoubleVerify | HUMAN Security | Channel Factory | Integral Ad Science | Zefr | Pixalate |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 22.2% | 12.1% | 18.1% | 7.9% | 6.6% |
| Nov 2025 | 30.8% | 25.3% | 13.7% | 16.8% | 7.5% | 5.9% |
| Dec 2025 | 32.6% | 21.8% | 11.7% | 17.7% | 9.7% | 6.4% |
| Jan 2026 | 31.8% | 21.2% | 14.1% | 17.4% | 9.3% | 6.1% |
| Feb 2026 | 32.3% | 21.6% | 14.4% | 17.6% | 7.8% | 6.2% |
| Mar 2026 | 31.8% | 21.2% | 14.1% | 17.4% | 9.3% | 6.1% |
| Apr 2026 | 32.3% | 21.6% | 14.4% | 17.6% | 7.8% | 6.2% |
| May 2026 | 34.7% | 23.2% | 12.6% | 15.4% | 8.4% | 5.6% |
| Jun 2026 | 36.3% | 19.8% | 13.2% | 16.1% | 8.8% | 5.9% |
| Jul 2026 | 36.3% | 19.8% | 13.2% | 16.1% | 8.8% | 5.9% |
| Aug 2026 | 45.9% | 20.5% | 9% | 13.7% | 5.9% | 5% |
| Sep 2026 | 31.6% | 25.8% | 14.1% | 14.1% | 9.4% | 5.1% |
How has the DoubleVerify and HUMAN Security comparison changed over the last 12 months?
3 findings
- DoubleVerify was ahead of HUMAN Security in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DoubleVerify’s share of searches among brand safety platforms worldwide moved from 33.1% to 31.6%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, HUMAN Security’s share of searches among brand safety platforms worldwide moved from 22.2% to 25.8%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for brand safety platforms worldwide in September 2026?
2 changes
In September 2026, HUMAN Security gained share of searches among brand safety platforms worldwide, from 20.5% to 25.8%.
In September 2026, DoubleVerify lost share of searches among brand safety platforms worldwide, from 45.9% to 31.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DoubleVerify’s and HUMAN Security’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DoubleVerify
1 branded search term
- doubleverify
HUMAN Security
2 branded search terms
- human security bot
- humansecurity
Other head-to-heads among brand safety platforms
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DoubleVerify vs Zefr: compare search popularity- HUMAN Security vs Channel Factory: compare search popularity
- HUMAN Security vs Integral Ad Science: compare search popularity
- HUMAN Security vs Zefr: compare search popularity
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