HUMAN Security vs Integral Ad Science:Which is more popular?
In September 2026, HUMAN Security had more branded searches than Integral Ad Science among brand safety platforms worldwide. HUMAN Security had about 6,610 branded searches, while Integral Ad Science had 3,600. HUMAN Security made up 25.8% of all brand safety platform searches we track, and Integral Ad Science accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about brand safety platforms, Integral Ad Science appeared in all five answers and HUMAN Security in two. Integral Ad Science was mentioned before HUMAN Security in every answer.
Who do people search for more?
HUMAN Security, about 84% more searches than Integral Ad Science
Who does AI mention more?
Integral Ad Science, mentioned in every answer we collected
Who does AI recommend more?
Integral Ad Science, named ahead of HUMAN Security in every answer
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Top brand safety platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Integral Ad Science appeared in all five answers. HUMAN Security was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Integral Ad Science was listed before HUMAN Security in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Integral Ad Science1st
DoubleVerify2nd
Zefr3rd- HUMAN Security4th
Channel Factory5th
Pixalate6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Integral Ad Science5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DoubleVerify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zefr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HUMAN Security2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Channel Factory2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pixalate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brand safety platforms
5 answers
Asked ChatGPT
“Which brand safety platform should I use?”
Asked ChatGPT
“What are the best brand safety platforms?”
Asked ChatGPT
“What's the best brand safety platform for ad placement checks?”
Searched Google, AI Overview
“brand safety platforms”
Searched Google, AI Overview
“brand safety tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is HUMAN Security or Integral Ad Science more popular in search?
This chart shows how often people search Google for HUMAN Security and Integral Ad Science by name. Each line represents a brand's share of searches for all six brand safety platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for HUMAN Security, Integral Ad Science. The figures are in the table below the chart.
View monthly share of searches table
| Month | DoubleVerify | HUMAN Security | Channel Factory | Integral Ad Science | Zefr | Pixalate |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 22.2% | 12.1% | 18.1% | 7.9% | 6.6% |
| Nov 2025 | 30.8% | 25.3% | 13.7% | 16.8% | 7.5% | 5.9% |
| Dec 2025 | 32.6% | 21.8% | 11.7% | 17.7% | 9.7% | 6.4% |
| Jan 2026 | 31.8% | 21.2% | 14.1% | 17.4% | 9.3% | 6.1% |
| Feb 2026 | 32.3% | 21.6% | 14.4% | 17.6% | 7.8% | 6.2% |
| Mar 2026 | 31.8% | 21.2% | 14.1% | 17.4% | 9.3% | 6.1% |
| Apr 2026 | 32.3% | 21.6% | 14.4% | 17.6% | 7.8% | 6.2% |
| May 2026 | 34.7% | 23.2% | 12.6% | 15.4% | 8.4% | 5.6% |
| Jun 2026 | 36.3% | 19.8% | 13.2% | 16.1% | 8.8% | 5.9% |
| Jul 2026 | 36.3% | 19.8% | 13.2% | 16.1% | 8.8% | 5.9% |
| Aug 2026 | 45.9% | 20.5% | 9% | 13.7% | 5.9% | 5% |
| Sep 2026 | 31.6% | 25.8% | 14.1% | 14.1% | 9.4% | 5.1% |
How has the HUMAN Security and Integral Ad Science comparison changed over the last 12 months?
3 findings
- HUMAN Security was ahead of Integral Ad Science in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HUMAN Security’s share of searches among brand safety platforms worldwide moved from 22.2% to 25.8%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Integral Ad Science’s share of searches among brand safety platforms worldwide moved from 18.1% to 14.1%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
How did search popularity change for brand safety platforms worldwide in September 2026?
3 changes
In September 2026, Channel Factory overtook Integral Ad Science to rank 3rd among brand safety platforms worldwide, with 14.1% of the searches.
In September 2026, HUMAN Security gained share of searches among brand safety platforms worldwide, from 20.5% to 25.8%.
Estimated monthly branded searches for Integral Ad Science worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HUMAN Security’s and Integral Ad Science’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HUMAN Security
2 branded search terms
- human security bot
- humansecurity
Integral Ad Science
1 branded search term
- integral ad science
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