Confiant vs Pixalate:Which is more popular?
In September 2026, Confiant had more branded searches than Pixalate among ad verification platforms worldwide. Confiant had about 5,400 branded searches, while Pixalate had 1,300. Confiant made up 21.4% of all ad verification platform searches we track, and Pixalate accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about ad verification platforms, Pixalate appeared in three of the five answers and Confiant in one. Pixalate was mentioned before Confiant in every answer that named either.
Who do people search for more?
Confiant, about 4 searches for every 1 for Pixalate
Who does AI mention more?
Pixalate, mentioned in 3 of 5 answers, Confiant in 1
Who does AI recommend more?
Pixalate, named ahead of Confiant in 3 of 3 answers
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Top ad verification platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pixalate was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Confiant was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pixalate was listed before Confiant in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
DoubleVerify1st
Integral Ad Science2nd
HUMAN Security3rd- Pixalate4th
- Confiant5th
Adloox6th- Moat–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DoubleVerify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HUMAN Security4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Integral Ad Science4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pixalate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adloox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Confiant1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ad verification platforms
5 answers
Asked ChatGPT
“Which ad verification platform should I use?”
Asked ChatGPT
“What are the best ad verification platforms?”
Asked ChatGPT
“What's the best ad verification platform for brand safety and viewability?”
Searched Google, AI Overview
“fraud detection software”
Searched Google, AI Overview
“ad verification platforms”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Confiant or Pixalate more popular in search?
This chart shows how often people search Google for Confiant and Pixalate by name. Each line represents a brand's share of searches for all seven ad verification platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Confiant, Pixalate. The figures are in the table below the chart.
View monthly share of searches table
| Month | DoubleVerify | HUMAN Security | Confiant | Integral Ad Science | Pixalate | Adloox | Moat |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 20.6% | 25.1% | 16.7% | 6.1% | 0.66% | 0.23% |
| Nov 2025 | 29.4% | 24.1% | 24% | 16% | 5.6% | 0.62% | 0.21% |
| Dec 2025 | 30.7% | 20.5% | 25% | 16.7% | 6.1% | 0.65% | 0.27% |
| Jan 2026 | 30.8% | 20.5% | 25.2% | 16.8% | 5.9% | 0.65% | 0.22% |
| Feb 2026 | 32.3% | 21.6% | 21.5% | 17.6% | 6.2% | 0.55% | 0.29% |
| Mar 2026 | 32.2% | 21.5% | 21.5% | 17.6% | 6.2% | 0.68% | 0.36% |
| Apr 2026 | 32.3% | 21.6% | 21.5% | 17.6% | 6.2% | 0.55% | 0.29% |
| May 2026 | 33.6% | 22.4% | 22.4% | 14.9% | 5.4% | 0.88% | 0.31% |
| Jun 2026 | 34.9% | 19.1% | 23.2% | 15.5% | 5.6% | 1.4% | 0.32% |
| Jul 2026 | 36.7% | 20% | 20% | 16.3% | 5.9% | 0.78% | 0.26% |
| Aug 2026 | 44.8% | 20% | 16.3% | 13.3% | 4.8% | 0.51% | 0.27% |
| Sep 2026 | 32% | 26.1% | 21.4% | 14.2% | 5.1% | 0.67% | 0.43% |
How has the Confiant and Pixalate comparison changed over the last 12 months?
3 findings
- Confiant was ahead of Pixalate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Confiant’s share of searches among ad verification platforms worldwide moved from 25.1% to 21.4%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
- Across the 12 months ending September 2026, Pixalate’s share of searches among ad verification platforms worldwide moved from 6.1% to 5.1%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
How did search popularity change for ad verification platforms worldwide in September 2026?
2 changes
In September 2026, Confiant gained share of searches among ad verification platforms worldwide, from 16.3% to 21.4%.
Estimated monthly branded searches for Pixalate worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Confiant’s and Pixalate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ad verification platforms
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