DoubleVerify vs Pixalate:Which is searched more?
In August 2026, DoubleVerify had more branded searches than Pixalate among brand safety platforms worldwide. DoubleVerify was estimated to have 14.8K branded searches compared to Pixalate’s 1.6K, and held a 5.4% Share of Search versus Pixalate’s 0.58%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DoubleVerify or Pixalate?
Compare the tools that check where ads appear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DoubleVerify, Pixalate. The figures are in the table below the chart.
View monthly share of search table
| Month | DoubleVerify | Pixalate |
|---|---|---|
| Oct 2025 | 6.2% | 1.2% |
| Nov 2025 | 5.2% | 0.99% |
| Dec 2025 | 4.3% | 0.85% |
| Jan 2026 | 4.4% | 0.84% |
| Feb 2026 | 4.4% | 0.84% |
| Mar 2026 | 3% | 0.58% |
| Apr 2026 | 3.6% | 0.7% |
| May 2026 | 3.7% | 0.59% |
| Jun 2026 | 4.4% | 0.71% |
| Jul 2026 | 4.4% | 0.71% |
| Aug 2026 | 5.4% | 0.58% |
| Sep 2026 | — | — |
How has the DoubleVerify and Pixalate comparison changed over the last 12 months?
3 findings
- DoubleVerify was ahead of Pixalate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DoubleVerify’s estimated Share of Search among brand safety platforms worldwide moved from 6.2% to 5.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 11 months ending August 2026, Pixalate’s estimated Share of Search among brand safety platforms worldwide moved from 1.2% to 0.58%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
How did search popularity change for brand safety platforms worldwide in August 2026?
2 changes
In August 2026, DoubleVerify gained estimated Share of Search among brand safety platforms worldwide, from 4.4% to 5.4%.
Estimated monthly branded searches for Pixalate worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DoubleVerify’s and Pixalate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DoubleVerify
1 branded search term
- doubleverify
Pixalate
1 branded search term
- pixalate
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