How popular isHug Rug in search?
In August 2026, there were an estimated 12.1K branded searches for Hug Rug worldwide which is down 18.2% over the last 11 months. Hug Rug holds 2.7% estimated Share of Search among bath mat brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Country Club68.4%
Grund20.6%- JVL4.1%
Turtle Mat3%- Hug Rug2.7%
Croydex1.2%
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Which bath mat brands compete with Hug Rug?
Share of Search by month for Country Club, Grund, JVL, Turtle Mat, Hug Rug. The figures are in the table below the chart.
View monthly share of search table
| Month | Country Club | Grund | JVL | Turtle Mat | Hug Rug | Croydex |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.3% | 14.3% | 4.3% | 4.7% | 3.5% | 1.9% |
| Nov 2025 | 70% | 14.1% | 4.2% | 5.6% | 4.2% | 1.9% |
| Dec 2025 | 71.9% | 14.4% | 4.3% | 3.9% | 3.5% | 1.9% |
| Jan 2026 | 73.2% | 12% | 4.4% | 4.8% | 3.6% | 2% |
| Feb 2026 | 74.1% | 12.2% | 4.5% | 4% | 3.6% | 1.6% |
| Mar 2026 | 72.7% | 14.6% | 4.4% | 3.2% | 3.6% | 1.6% |
| Apr 2026 | 74.4% | 15% | 4.5% | 2.7% | 2.4% | 1.1% |
| May 2026 | 75.1% | 15.1% | 4.5% | 2.2% | 2% | 1.1% |
| Jun 2026 | 71.1% | 17.5% | 5.2% | 2.6% | 2.3% | 1.3% |
| Jul 2026 | 71.4% | 17.6% | 5.3% | 2.6% | 1.9% | 1.3% |
| Aug 2026 | 68.4% | 20.6% | 4.1% | 3% | 2.7% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.4% | 301K | 0% | -3 points | |
| 2, held 2nd | 20.6% | 90.5K | +22.3% | +3 points | |
| 3, held 3rd | 4.1% | 18.1K | -18.5% | -1.2 points | |
| 4, held 4th | 3% | 13.2K | +22.2% | +0.4 points | |
| 5, held 5th | 2.7% | 12.1K | +49.4% | +0.8 points | |
| 6, held 6th | 1.2% | 5.4K | 0% | -0.1 points |
68.4%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -3 points.
2.
Grund20.6%
Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +3 points.
3.JVL
4.1%
Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
3%
Held 4th. 13.2K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
5.Hug Rug
2.7%
Held 5th. 12.1K estimated branded searches, +49.4% vs prior month. Share +0.8 points.
6.
Croydex1.2%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Hug Rug and its closest rivals
How has branded search demand for Hug Rug changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hug Rug worldwide fell from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among bath mat brands worldwide decreased from 3.5% to 2.7%.
- Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among bath mat brands worldwide peaked at 4.2% in November 2025 and was lowest at 1.9% in July 2026.
How did search popularity change for bath mat brands worldwide in August 2026?
6 changes
In August 2026, Grund gained estimated Share of Search among bath mat brands worldwide, from 17.6% to 20.6%.
In August 2026, Hug Rug gained estimated Share of Search among bath mat brands worldwide, from 1.9% to 2.7%.
In August 2026, Country Club lost estimated Share of Search among bath mat brands worldwide, from 71.4% to 68.4%.
In August 2026, JVL lost estimated Share of Search among bath mat brands worldwide, from 5.3% to 4.1%.
Turtle Mat’s estimated Share of Search among bath mat brands worldwide has gained ground for 3 months in a row, from 2.2% to 3% in August 2026.
Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
Where does Hug Rug compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bath mat brands | 5th of 6 | 2.7% | Shown above |
| Welcome mat brands | 3rd of 6 | 26.8% | Show ranking |
How is Hug Rug measured?
Brandwave collects information about searches that people make online using Hug Rug’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hug rug
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Is Hug Rug your brand?
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