Brandwave

Bath mat brands:Which brands are most popular in search?

In August 2026, Country Club was the most searched among bath mat brands worldwide, with an estimated 301K branded searches and 69.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Country Club69.4%
  2. Grund20.9%
  3. JVL4.2%
  4. Hug Rug2.8%
  5. Turtle Mat1.5%
  6. Croydex1.2%

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Share of SearchLeaderboard

Compare the bath mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bath mat brands worldwide, by month

Share of Search by month for Country Club, Grund, JVL, Hug Rug. The figures are in the table below the chart.

View monthly share of search table
MonthCountry ClubGrundJVLHug RugTurtle MatCroydex
Oct 202573%14.7%4.4%3.6%2.4%2%
Nov 202572%14.5%4.3%4.3%2.9%1.9%
Dec 202573.3%14.7%4.4%3.6%2%2%
Jan 202675%12.3%4.5%3.7%2.5%2%
Feb 202675.6%12.4%4.5%3.7%2%1.7%
Mar 202673.8%14.8%4.4%3.6%1.6%1.6%
Apr 202675.4%15.2%4.5%2.5%1.4%1.1%
May 202675.9%15.3%4.6%2%1.1%1.1%
Jun 202672%17.7%5.3%2.4%1.3%1.3%
Jul 202672.3%17.8%5.3%1.9%1.3%1.3%
Aug 202669.4%20.9%4.2%2.8%1.5%1.2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Country Club

    69.4%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Grund

    20.9%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.1 points.

  3. 3.JVL

    4.2%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  4. 4.Hug Rug

    2.8%

    Held 4th. 12.1K estimated branded searches, +49.4% vs prior month. Share +0.8 points.

  5. 5.Turtle Mat

    1.5%

    Moved from 6th to 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  6. 6.Croydex

    1.2%

    Moved from 5th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among bath mat brands worldwide?

In August 2026, Country Club was the most searched among bath mat brands worldwide, with an estimated 301K branded searches and 69.4% estimated Share of Search within this set. Grund is in 2nd place, 48.5 percentage points behind at 20.9% Share of Search.

Global bath mat brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Country Club73% → 69.4%75.9%May 202669.4%Aug 20261st
Grund14.7% → 20.9%20.9%Aug 202612.3%Jan 20262nd
JVL4.4% → 4.2%5.3%Jul 20264.2%Aug 20263rd
Hug Rug3.6% → 2.8%4.3%Nov 20251.9%Jul 20264th
Turtle Mat2.4% → 1.5%2.9%Nov 20251.1%May 20265th
Croydex2% → 1.2%2%Jan 20261.1%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Country Club’s estimated Share of Search among bath mat brands worldwide decreased from 73% to 69.4%.
  • Across the 11 months ending August 2026, Grund’s estimated Share of Search among bath mat brands worldwide increased from 14.7% to 20.9%.
  • Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among bath mat brands worldwide decreased from 3.6% to 2.8%.
  • Across the 11 months ending August 2026, Turtle Mat’s estimated Share of Search among bath mat brands worldwide decreased from 2.4% to 1.5%.
  • Across the 11 months ending August 2026, Croydex’s estimated Share of Search among bath mat brands worldwide decreased from 2% to 1.2%.
  • Across the 11 months ending August 2026, Country Club’s estimated Share of Search among bath mat brands worldwide peaked at 75.9% in May 2026 and was lowest at 69.4% in August 2026.
  • Across the 11 months ending August 2026, Grund’s estimated Share of Search among bath mat brands worldwide peaked at 20.9% in August 2026 and was lowest at 12.3% in January 2026.
  • Across the 11 months ending August 2026, JVL’s estimated Share of Search among bath mat brands worldwide peaked at 5.3% in July 2026 and was lowest at 4.2% in August 2026.
  • Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among bath mat brands worldwide peaked at 4.3% in November 2025 and was lowest at 1.9% in July 2026.
  • Across the 11 months ending August 2026, Turtle Mat’s estimated Share of Search among bath mat brands worldwide peaked at 2.9% in November 2025 and was lowest at 1.1% in May 2026.
  • Across the 11 months ending August 2026, JVL held steady: its estimated Share of Search among bath mat brands worldwide moved less than 0.5 percentage points.

How did search popularity change for bath mat brands worldwide in August 2026?

  1. In August 2026, Grund gained estimated Share of Search among bath mat brands worldwide, from 17.8% to 20.9%.

  2. In August 2026, Hug Rug gained estimated Share of Search among bath mat brands worldwide, from 1.9% to 2.8%.

  3. In August 2026, Country Club lost estimated Share of Search among bath mat brands worldwide, from 72.3% to 69.4%.

  4. In August 2026, JVL lost estimated Share of Search among bath mat brands worldwide, from 5.3% to 4.2%.

  5. In August 2026, Turtle Mat rose from 6th to 5th among bath mat brands worldwide.

  6. In August 2026, Croydex fell from 5th to 6th among bath mat brands worldwide.

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