Brandwave

How popular isHPM in search?

In September 2026, there were an estimated 40.5K branded searches for HPM worldwide which is down 18.2% over the last 12 months. HPM holds 2.1% estimated Share of Search among extension lead brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Anker62.2%
  2. Eaton18.8%
  3. Belkin14.6%
  4. Brennenstuhl2.1%
  5. HPM2.1%
  6. Masterplug0.31%
HPM website (opens in a new tab)

Follow HPM and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does HPM compete?

HPM is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Extension lead brands5th of 62.1%Shown below
Electrical accessory brands6th of 72.4%Show ranking

Which extension lead brands compete with HPM?

HPM against extension lead brands worldwide, by month

Share of Search by month for Anker, Eaton, Belkin, Brennenstuhl, HPM. The figures are in the table below the chart.

View monthly share of search table
MonthAnkerEatonBelkinBrennenstuhlHPMMasterplug
Oct 202557.4%21.1%15.5%2.8%2.8%0.3%
Nov 202557.2%21.1%15.7%2.8%2.8%0.36%
Dec 202559.4%17.9%17%2.9%2.4%0.37%
Jan 202657.2%21.1%15.7%2.8%2.8%0.34%
Feb 202649%32.7%13.2%2.4%2.4%0.29%
Mar 202655.4%24.9%14.5%2.2%2.7%0.29%
Apr 202659.6%21.9%13.4%2.4%2.4%0.29%
May 202658.3%21.5%15.6%1.9%2.4%0.3%
Jun 202658.3%21.5%15.6%1.9%2.4%0.3%
Jul 202659.2%21.8%14.4%2%2.4%0.29%
Aug 202657.3%21.1%16.7%2.3%2.3%0.3%
Sep 202662.2%18.8%14.6%2.1%2.1%0.31%

  1. 1.Anker

    62.2%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.9 points.

  2. 2.Eaton

    18.8%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.Belkin

    14.6%

    Held 3rd. 288K estimated branded searches, -1.7% vs prior month. Share -2.1 points.

  4. 4.Brennenstuhl

    2.1%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.HPM

    2.1%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Masterplug

    0.31%

    Held 6th. 6K estimated branded searches, +15.4% vs prior month. Share 0 points.

Compare search popularity between HPM and its closest rivals

Every comparison with HPM

How has branded search demand for HPM changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HPM worldwide fell from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, HPM’s estimated Share of Search among extension lead brands worldwide decreased from 2.8% to 2.1%.

How did search popularity change for extension lead brands worldwide in September 2026?

  1. In September 2026, Anker gained estimated Share of Search among extension lead brands worldwide, from 57.3% to 62.2%.

  2. In September 2026, Eaton lost estimated Share of Search among extension lead brands worldwide, from 21.1% to 18.8%.

  3. In September 2026, Belkin lost estimated Share of Search among extension lead brands worldwide, from 16.7% to 14.6%.

  4. Estimated monthly branded searches for Masterplug worldwide rose 15.4% over 12 measured months, from 5.2K to 6K in September 2026.

  5. Estimated monthly branded searches for Brennenstuhl worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  6. Estimated monthly branded searches for HPM worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How is HPM measured?

Brandwave collects information about searches that people make online using HPM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hpm

Do you work for HPM? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is HPM your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free