Eaton vs HPM:Which is more popular by branded search?
In August 2026, Eaton had more branded searches than HPM among extension lead brands worldwide. Eaton was estimated to have 368K branded searches compared to HPM’s 40.5K, and held an 18.3% Share of Search versus HPM’s 2%. These are worldwide searches for English-language branded terms.
Follow Eaton vs HPM and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Eaton or HPM?
Compare the extension lead brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Eaton, HPM. The figures are in the table below the chart.
View monthly share of search table
| Month | Anker | Eaton | Belkin | Brennenstuhl | HPM | Masterplug |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 19.7% | 10.7% | 2.6% | 2.6% | 0.19% |
| Nov 2025 | 64.9% | 19.2% | 10.5% | 2.6% | 2.6% | 0.23% |
| Dec 2025 | 66.2% | 17.1% | 11.4% | 2.8% | 2.3% | 0.25% |
| Jan 2026 | 65.2% | 19.1% | 10.4% | 2.6% | 2.6% | 0.23% |
| Feb 2026 | 56.1% | 30.2% | 9.1% | 2.2% | 2.2% | 0.2% |
| Mar 2026 | 64.6% | 21.4% | 9.6% | 1.9% | 2.4% | 0.17% |
| Apr 2026 | 68.6% | 18.7% | 8.4% | 2.1% | 2.1% | 0.18% |
| May 2026 | 67.6% | 18.5% | 10.1% | 1.7% | 2% | 0.18% |
| Jun 2026 | 67.6% | 18.5% | 10.1% | 1.7% | 2% | 0.18% |
| Jul 2026 | 67.9% | 19.3% | 8.7% | 1.7% | 2.1% | 0.19% |
| Aug 2026 | 67.5% | 18.3% | 10% | 2% | 2% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Eaton and HPM comparison changed over the last 12 months?
3 findings
- Eaton was ahead of HPM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Eaton’s estimated Share of Search among extension lead brands worldwide moved from 19.7% to 18.3%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, HPM’s estimated Share of Search among extension lead brands worldwide moved from 2.6% to 2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for extension lead brands worldwide in August 2026?
2 changes
In August 2026, Eaton lost estimated Share of Search among extension lead brands worldwide, from 19.3% to 18.3%.
In August 2026, HPM fell from 4th to 5th among extension lead brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Eaton’s and HPM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.