How popular isHismile in search?
In September 2026, there were an estimated 142K branded searches for Hismile worldwide which is down 19.3% over the last 12 months. Hismile holds 8.2% estimated Share of Search among tooth whitening products worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Oral-B44%
Colgate42.7%
Hismile8.2%
Crest3.5%- Smile Direct Club1.3%
Snow0.32%
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Where does Hismile compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tooth whitening products | 3rd of 6 | 8.2% | Shown below |
| Teeth whitening strip brands | 3rd of 5 | 8.3% | Show ranking |
| Teeth whitening brands | 1st of 5 | 34.7% | Show ranking |
Which tooth whitening products compete with Hismile?
Share of Search by month for Oral-B, Colgate, Hismile, Crest. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Colgate | Hismile | Crest | Smile Direct Club | Snow |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 37.1% | 9.8% | 3.4% | 1.9% | 0.53% |
| Nov 2025 | 54% | 26.6% | 14.7% | 2.8% | 1.5% | 0.48% |
| Dec 2025 | 52.9% | 29.5% | 12.3% | 3% | 1.7% | 0.63% |
| Jan 2026 | 46.1% | 34.9% | 12.2% | 4% | 2.2% | 0.67% |
| Feb 2026 | 43.5% | 37.3% | 12.8% | 3.7% | 2% | 0.6% |
| Mar 2026 | 37.9% | 41.4% | 14.1% | 4% | 2.2% | 0.43% |
| Apr 2026 | 40.4% | 41.8% | 12.3% | 3.5% | 1.6% | 0.45% |
| May 2026 | 42.3% | 41.1% | 10.8% | 3.7% | 1.7% | 0.4% |
| Jun 2026 | 43.3% | 40% | 11.3% | 3.7% | 1.4% | 0.32% |
| Jul 2026 | 41.7% | 40.5% | 11.9% | 3.6% | 2% | 0.31% |
| Aug 2026 | 42.5% | 42.9% | 9.6% | 3.4% | 1.2% | 0.36% |
| Sep 2026 | 44% | 42.7% | 8.2% | 3.5% | 1.3% | 0.32% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 44% | 760K | 0% | +1.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 42.7% | 736K | -3.9% | -0.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 8.2% | 142K | -17.2% | -1.4 points | |
| 4, held 4th | 3.5% | 60.5K | 0% | +0.1 points | |
| 5, held 5th | 1.3% | 22.2K | 0% | 0 points | |
| 6, held 6th | 0.32% | 5.4K | -14.5% | 0 points |
1.
Oral-B44%
Moved from 2nd to 1st. 760K estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
Colgate42.7%
Moved from 1st to 2nd. 736K estimated branded searches, -3.9% vs prior month. Share -0.2 points.
3.
Hismile8.2%
Held 3rd. 142K estimated branded searches, -17.2% vs prior month. Share -1.4 points.
4.
Crest3.5%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.3%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Snow0.32%
Held 6th. 5.4K estimated branded searches, -14.5% vs prior month. Share 0 points.
Compare search popularity between Hismile and its closest rivals
How has branded search demand for Hismile changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hismile worldwide fell from 175K to 142K.
- Across the 12 months ending September 2026, Hismile’s estimated Share of Search among tooth whitening products worldwide decreased from 9.8% to 8.2%.
- Across the 12 months ending September 2026, Hismile’s estimated Share of Search among tooth whitening products worldwide peaked at 14.7% in November 2025 and was lowest at 8.2% in September 2026.
How did search popularity change for tooth whitening products worldwide in September 2026?
5 changes
In September 2026, Oral-B overtook Colgate to become the leader among tooth whitening products worldwide, with 44% estimated Share of Search.
In September 2026, Hismile lost estimated Share of Search among tooth whitening products worldwide, from 9.6% to 8.2%.
Estimated monthly branded searches for Colgate worldwide rose 11.3% over 12 measured months, from 661K to 736K in September 2026.
Estimated monthly branded searches for Snow worldwide fell 42.2% over 12 measured months, from 9.4K to 5.4K in September 2026.
Estimated monthly branded searches for Smile Direct Club worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.
How is Hismile measured?
Brandwave collects information about searches that people make online using Hismile’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- hi smile
- hismile
- hismile mouthwash
- hismile toothbrush
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Is Hismile your brand?
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