How popular isHartz in search?
In September 2026, there were an estimated 210 branded searches for Hartz worldwide which is down 64.4% over the last 12 months. Hartz holds <0.01% estimated Share of Search among cat Flea Collar brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cat Flea Collar brands compete with Hartz?
Share of Search by month for PetSmart, Chewy, Hartz. The figures are in the table below the chart.
View monthly share of search table
| Month | PetSmart | Chewy | Hartz |
|---|---|---|---|
| Oct 2025 | 69.1% | 30.9% | <0.01% |
| Nov 2025 | 69.1% | 30.9% | <0.01% |
| Dec 2025 | 69.1% | 30.9% | <0.01% |
| Jan 2026 | 69.1% | 30.9% | <0.01% |
| Feb 2026 | 64.6% | 35.4% | <0.01% |
| Mar 2026 | 69.1% | 30.9% | <0.01% |
| Apr 2026 | 69.1% | 30.9% | <0.01% |
| May 2026 | 69.1% | 30.9% | <0.01% |
| Jun 2026 | 64.6% | 35.4% | <0.01% |
| Jul 2026 | 73.2% | 26.8% | <0.01% |
| Aug 2026 | 69.1% | 30.9% | <0.01% |
| Sep 2026 | 69.1% | 30.9% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.1% | 6.1M | -18.2% | 0 points | |
| 2, held 2nd | 30.9% | 2.7M | -18.2% | 0 points | |
| 3, held 3rd | <0.01% | 210 | 0% | 0 points |
Compare search popularity between Hartz and its closest rivals
How has branded search demand for Hartz changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hartz worldwide fell from 590 to 210.
- Across the 12 months ending September 2026, Hartz’s estimated Share of Search among cat Flea Collar brands worldwide held steady at <0.01%.
How did search popularity change for cat Flea Collar brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Hartz worldwide fell 64.4% over 12 measured months, from 590 to 210 in September 2026.
Estimated monthly branded searches for Chewy worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.
Estimated monthly branded searches for PetSmart worldwide fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026.
Where does Hartz compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Puppy Pads brands | 8th of 8 | <0.01% | Show ranking |
| Cat Flea Collar brands | 3rd of 3 | <0.01% | Shown above |
| Cat toy brands | 6th of 6 | 0.11% | Show ranking |
How is Hartz measured?
Brandwave collects information about searches that people make online using Hartz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hartz pet
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Is Hartz your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.