Brandwave

Chewy vs Hartz:Which is searched more?

In September 2026, Chewy had more branded searches than Hartz among cat Flea Collar brands worldwide. Chewy was estimated to have 2.7M branded searches compared to Hartz’s 210, and held a 30.9% Share of Search versus Hartz’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among cat Flea Collar brands worldwide in September 2026Which is more popular in search, Chewy or Hartz?
Chewy30.9%2.7M searches
vs
Hartz<0.01%210 searches

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Which is more popular in search, Chewy or Hartz?

Compare the cat flea collar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Chewy and Hartz among cat Flea Collar brands worldwide, by month

Share of Search by month for Chewy, Hartz. The figures are in the table below the chart.

View monthly share of search table
MonthPetSmartChewyHartz
Oct 202569.1%30.9%<0.01%
Nov 202569.1%30.9%<0.01%
Dec 202569.1%30.9%<0.01%
Jan 202669.1%30.9%<0.01%
Feb 202664.6%35.4%<0.01%
Mar 202669.1%30.9%<0.01%
Apr 202669.1%30.9%<0.01%
May 202669.1%30.9%<0.01%
Jun 202664.6%35.4%<0.01%
Jul 202673.2%26.8%<0.01%
Aug 202669.1%30.9%<0.01%
Sep 202669.1%30.9%<0.01%

How has the Chewy and Hartz comparison changed over the last 12 months?

  • Chewy was ahead of Hartz in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chewy’s estimated Share of Search among cat Flea Collar brands worldwide held steady at 30.9%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
  • Across the 12 months ending September 2026, Hartz’s estimated Share of Search among cat Flea Collar brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 590 to 210.

How did search popularity change for cat Flea Collar brands worldwide in September 2026?

  1. Estimated monthly branded searches for Hartz worldwide fell 64.4% over 12 measured months, from 590 to 210 in September 2026.

  2. Estimated monthly branded searches for Chewy worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

Other head-to-heads among cat Flea Collar brands

How each brand is measured

Brandwave collects information about searches that people make online using Chewy’s and Hartz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chewy

1 branded search term

  • chewy

Hartz

1 branded search term

  • hartz pet

How the Brand Demand Index is measured

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