Brandwave

How popular isGOAT?

In September 2026, people searched for GOAT by name about 17,500 times worldwide, a 6.1% increase from the previous year. These searches made up 0.87% of all global sneaker resale platform searches, placing GOAT fourth out of five platforms. When we asked both ChatGPT and Google AI Overviews about sneaker resale platforms, GOAT appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

GOAT is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. StockXShare of searches 91.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. KICKS CREWShare of searches 4.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Stadium GoodsShare of searches 2.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  4. GOATShare of searches 0.87%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Flight ClubShare of searches 0.68%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top sneaker resale platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GOAT appeared in all five answers. GOAT is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. StockX1st
  2. GOAT2nd
  3. Stadium Goods3rd
  4. Flight Club3rd
  5. KICKS CREW–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StockX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GOAT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stadium Goods1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flight Club1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KICKS CREW0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sneaker resale platforms

5 answers

  • Asked ChatGPT

    “Where should I buy sneakers that are sold out in stores?”

    1. 1GOAT
    2. 2StockX
    3. 3Flight Club

  • Asked ChatGPT

    “What are the best sneaker resale platforms?”

    1. 1StockX
    2. 2GOAT

  • Asked ChatGPT

    “What's the most trustworthy site to buy and sell sneakers?”

    1. 1StockX
    2. 2GOAT

  • Searched Google, AI Overview

    “sneaker resale”

    1. 1StockX
    2. 2GOAT

  • Searched Google, AI Overview

    “buy sneakers online”

    1. 1StockX
    2. 2GOAT
    3. 3Stadium Goods

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which sneaker resale platforms compete with GOAT?

GOAT against sneaker resale platforms worldwide, by month

Share of searches by month for StockX, KICKS CREW, Stadium Goods, GOAT. The figures are in the table below the chart.

View monthly share of searches table
MonthStockXKICKS CREWStadium GoodsGOATFlight Club
Oct 202590.5%5.5%2.4%0.67%0.97%
Nov 202591%5.5%2%0.71%0.8%
Dec 202590.9%5.5%2%0.67%0.96%
Jan 202690.8%5.5%2%0.82%0.88%
Feb 202691.7%4.5%2%0.83%0.92%
Mar 202691.1%4.5%2.5%1%1%
Apr 202692.3%3.7%2.5%0.83%0.68%
May 202692.3%3.7%2.5%0.83%0.69%
Jun 202691.3%4.5%2.5%0.87%0.82%
Jul 202689.8%5.4%3%0.86%0.97%
Aug 202691.5%4.5%2.5%0.71%0.82%
Sep 202691.4%4.5%2.5%0.87%0.68%

  1. 1.StockX

    91.4%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  2. 2.KICKS CREW

    4.5%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

  3. 3.Stadium Goods

    2.5%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.GOAT

    0.87%

    Moved from 5th to 4th. 17.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Flight Club

    0.68%

    Moved from 4th to 5th. 13.7K estimated branded searches, -31.5% vs prior month. Share -0.1 points.

Compare popularity between GOAT and its closest rivals

Every comparison with GOAT

4 comparisons

How has branded search demand for GOAT changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for GOAT worldwide rose from 16.5K to 17.5K.
  • Across the 12 months ending September 2026, GOAT rose from 5th to 4th among sneaker resale platforms worldwide.

How did search popularity change for sneaker resale platforms worldwide in September 2026?

5 changes

  1. In September 2026, GOAT rose from 5th to 4th among sneaker resale platforms worldwide.

  2. In September 2026, Flight Club fell from 4th to 5th among sneaker resale platforms worldwide.

  3. Estimated monthly branded searches for KICKS CREW worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

  4. Estimated monthly branded searches for StockX worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  5. Estimated monthly branded searches for Stadium Goods worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are GOAT’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GOAT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • goat app
  • goat sneakers

Do you work for GOAT? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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