Brandwave

GOAT vs KICKS CREW:Which is more popular?

In September 2026, KICKS CREW had more branded searches than GOAT among sneaker resale platforms worldwide. KICKS CREW had about 90,500 branded searches, while GOAT had 17,500. KICKS CREW made up 4.5% of all sneaker resale platform searches we track, and GOAT accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about sneaker resale platforms, GOAT appeared in all five answers and KICKS CREW in none.

Among sneaker resale platforms worldwide in September 2026

Who do people search for more?

KICKS CREW, about 5 searches for every 1 for GOAT

KICKS CREW 90.5K searchesGOAT 17.5K searches

Who does AI mention more?

GOAT, mentioned in every answer we collected

GOAT in 5 of 5KICKS CREW in 0 of 5

Who does AI recommend more?

GOAT, the only one of the two named

GOAT first in 5KICKS CREW never named

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Top sneaker resale platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GOAT appeared in all five answers. KICKS CREW did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. StockX1st
  2. GOAT2nd
  3. Stadium Goods3rd
  4. Flight Club3rd
  5. KICKS CREW–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StockX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GOAT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stadium Goods1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flight Club1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KICKS CREW0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sneaker resale platforms

5 answers

  • Asked ChatGPT

    “Where should I buy sneakers that are sold out in stores?”

    1. 1GOAT
    2. 2StockX
    3. 3Flight Club

  • Asked ChatGPT

    “What are the best sneaker resale platforms?”

    1. 1StockX
    2. 2GOAT

  • Asked ChatGPT

    “What's the most trustworthy site to buy and sell sneakers?”

    1. 1StockX
    2. 2GOAT

  • Searched Google, AI Overview

    “sneaker resale”

    1. 1StockX
    2. 2GOAT

  • Searched Google, AI Overview

    “buy sneakers online”

    1. 1StockX
    2. 2GOAT
    3. 3Stadium Goods

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is GOAT or KICKS CREW more popular in search?

This chart shows how often people search Google for GOAT and KICKS CREW by name. Each line represents a brand's share of searches for all five sneaker resale platforms we track, month by month, from English-language searches worldwide.

GOAT and KICKS CREW among sneaker resale platforms worldwide, by month

Share of searches by month for KICKS CREW, GOAT. The figures are in the table below the chart.

View monthly share of searches table
MonthStockXKICKS CREWStadium GoodsGOATFlight Club
Oct 202590.5%5.5%2.4%0.67%0.97%
Nov 202591%5.5%2%0.71%0.8%
Dec 202590.9%5.5%2%0.67%0.96%
Jan 202690.8%5.5%2%0.82%0.88%
Feb 202691.7%4.5%2%0.83%0.92%
Mar 202691.1%4.5%2.5%1%1%
Apr 202692.3%3.7%2.5%0.83%0.68%
May 202692.3%3.7%2.5%0.83%0.69%
Jun 202691.3%4.5%2.5%0.87%0.82%
Jul 202689.8%5.4%3%0.86%0.97%
Aug 202691.5%4.5%2.5%0.71%0.82%
Sep 202691.4%4.5%2.5%0.87%0.68%

How has the GOAT and KICKS CREW comparison changed over the last 12 months?

3 findings
  • KICKS CREW was ahead of GOAT in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GOAT’s share of searches among sneaker resale platforms worldwide moved from 0.67% to 0.87%, and its estimated monthly branded searches moved from 16.5K to 17.5K.
  • Across the 12 months ending September 2026, KICKS CREW’s share of searches among sneaker resale platforms worldwide moved from 5.5% to 4.5%, and its estimated monthly branded searches moved from 135K to 90.5K.

How did search popularity change for sneaker resale platforms worldwide in September 2026?

2 changes

  1. In September 2026, GOAT rose from 5th to 4th among sneaker resale platforms worldwide.

  2. Estimated monthly branded searches for KICKS CREW worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using GOAT’s and KICKS CREW’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GOAT

2 branded search terms

  • goat app
  • goat sneakers

KICKS CREW

2 branded search terms

  • kicks crew
  • kickscrew

How the Brand Demand Index is measured

Other head-to-heads among sneaker resale platforms

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