KICKS CREW vs StockX:Which is searched more?
In September 2026, StockX had more branded searches than KICKS CREW among sneaker resale platforms worldwide. StockX had about 1.8 million branded searches, while KICKS CREW had 90,500. StockX made up 91.4% of all sneaker resale platform searches we track, and KICKS CREW accounted for 4.5%. These are worldwide searches for English-language branded terms.
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Is KICKS CREW or StockX more popular in search?
Compare the platforms people buy and sell sneakers on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for StockX, KICKS CREW. The figures are in the table below the chart.
View monthly share of searches table
| Month | StockX | KICKS CREW | Stadium Goods | GOAT | Flight Club |
|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 5.5% | 2.4% | 0.67% | 0.97% |
| Nov 2025 | 91% | 5.5% | 2% | 0.71% | 0.8% |
| Dec 2025 | 90.9% | 5.5% | 2% | 0.67% | 0.96% |
| Jan 2026 | 90.8% | 5.5% | 2% | 0.82% | 0.88% |
| Feb 2026 | 91.7% | 4.5% | 2% | 0.83% | 0.92% |
| Mar 2026 | 91.1% | 4.5% | 2.5% | 1% | 1% |
| Apr 2026 | 92.3% | 3.7% | 2.5% | 0.83% | 0.68% |
| May 2026 | 92.3% | 3.7% | 2.5% | 0.83% | 0.69% |
| Jun 2026 | 91.3% | 4.5% | 2.5% | 0.87% | 0.82% |
| Jul 2026 | 89.8% | 5.4% | 3% | 0.86% | 0.97% |
| Aug 2026 | 91.5% | 4.5% | 2.5% | 0.71% | 0.82% |
| Sep 2026 | 91.4% | 4.5% | 2.5% | 0.87% | 0.68% |
How has the KICKS CREW and StockX comparison changed over the last 12 months?
3 findings
- StockX was ahead of KICKS CREW in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KICKS CREW’s share of searches among sneaker resale platforms worldwide moved from 5.5% to 4.5%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 12 months ending September 2026, StockX’s share of searches among sneaker resale platforms worldwide moved from 90.5% to 91.4%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for sneaker resale platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for KICKS CREW worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
Estimated monthly branded searches for StockX worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using KICKS CREW’s and StockX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KICKS CREW
2 branded search terms
- kicks crew
- kickscrew
StockX
1 branded search term
- stockx
Other head-to-heads among sneaker resale platforms
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