Brandwave

How popular isStockX?

In September 2026, people searched for StockX by name about 1.8 million times worldwide, an 18.3% decrease from the previous year. These searches made up 91.4% of all global sneaker resale platform searches, placing StockX first out of five platforms. When we asked both ChatGPT and Google AI Overviews about sneaker resale platforms, StockX appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

StockX is the most searched of 5 competitors and the most recommended in AI answers.

  1. StockXShare of searches 91.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. KICKS CREWShare of searches 4.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Stadium GoodsShare of searches 2.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  4. GOATShare of searches 0.87%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Flight ClubShare of searches 0.68%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top sneaker resale platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, StockX appeared in all five answers. StockX is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. StockX1st
  2. GOAT2nd
  3. Stadium Goods3rd
  4. Flight Club3rd
  5. KICKS CREW–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StockX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GOAT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stadium Goods1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flight Club1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KICKS CREW0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sneaker resale platforms

5 answers

  • Asked ChatGPT

    “Where should I buy sneakers that are sold out in stores?”

    1. 1GOAT
    2. 2StockX
    3. 3Flight Club

  • Asked ChatGPT

    “What are the best sneaker resale platforms?”

    1. 1StockX
    2. 2GOAT

  • Asked ChatGPT

    “What's the most trustworthy site to buy and sell sneakers?”

    1. 1StockX
    2. 2GOAT

  • Searched Google, AI Overview

    “sneaker resale”

    1. 1StockX
    2. 2GOAT

  • Searched Google, AI Overview

    “buy sneakers online”

    1. 1StockX
    2. 2GOAT
    3. 3Stadium Goods

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which sneaker resale platforms compete with StockX?

StockX against sneaker resale platforms worldwide, by month

Share of searches by month for StockX, KICKS CREW, Stadium Goods. The figures are in the table below the chart.

View monthly share of searches table
MonthStockXKICKS CREWStadium GoodsGOATFlight Club
Oct 202590.5%5.5%2.4%0.67%0.97%
Nov 202591%5.5%2%0.71%0.8%
Dec 202590.9%5.5%2%0.67%0.96%
Jan 202690.8%5.5%2%0.82%0.88%
Feb 202691.7%4.5%2%0.83%0.92%
Mar 202691.1%4.5%2.5%1%1%
Apr 202692.3%3.7%2.5%0.83%0.68%
May 202692.3%3.7%2.5%0.83%0.69%
Jun 202691.3%4.5%2.5%0.87%0.82%
Jul 202689.8%5.4%3%0.86%0.97%
Aug 202691.5%4.5%2.5%0.71%0.82%
Sep 202691.4%4.5%2.5%0.87%0.68%

  1. 1.StockX

    91.4%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  2. 2.KICKS CREW

    4.5%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

  3. 3.Stadium Goods

    2.5%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.GOAT

    0.87%

    Moved from 5th to 4th. 17.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Flight Club

    0.68%

    Moved from 4th to 5th. 13.7K estimated branded searches, -31.5% vs prior month. Share -0.1 points.

Compare popularity between StockX and its closest rivals

Every comparison with StockX

4 comparisons

How has branded search demand for StockX changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for StockX worldwide fell from 2.2M to 1.8M.
  • Across the 12 months ending September 2026, StockX’s share of searches among sneaker resale platforms worldwide increased from 90.5% to 91.4%.
  • Across the 12 months ending September 2026, StockX’s share of searches among sneaker resale platforms worldwide peaked at 92.3% in April 2026 and was lowest at 89.8% in July 2026.

How did search popularity change for sneaker resale platforms worldwide in September 2026?

5 changes

  1. In September 2026, GOAT rose from 5th to 4th among sneaker resale platforms worldwide.

  2. In September 2026, Flight Club fell from 4th to 5th among sneaker resale platforms worldwide.

  3. Estimated monthly branded searches for KICKS CREW worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

  4. Estimated monthly branded searches for StockX worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  5. Estimated monthly branded searches for Stadium Goods worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are StockX’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using StockX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stockx

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How the Brand Demand Index is measured

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