GOAT vs StockX:Which is more popular?
In September 2026, StockX had more branded searches than GOAT among sneaker resale platforms worldwide. StockX had about 1.8 million branded searches, while GOAT had 17,500. StockX made up 91.4% of all sneaker resale platform searches we track, and GOAT accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about sneaker resale platforms, both GOAT and StockX appeared in all five answers. StockX was mentioned before GOAT in four out of five answers.
Who do people search for more?
StockX, about 105 searches for every 1 for GOAT
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
StockX, named ahead of GOAT in 4 of 5 answers
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Top sneaker resale platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both GOAT and StockX showed up in all five answers. StockX was listed before GOAT in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- StockX1st
GOAT2nd
Stadium Goods3rd
Flight Club3rd
KICKS CREW–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- StockX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GOAT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stadium Goods1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Flight Club1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KICKS CREW0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sneaker resale platforms
5 answers
Asked ChatGPT
“Where should I buy sneakers that are sold out in stores?”
Asked ChatGPT
“What are the best sneaker resale platforms?”
Asked ChatGPT
“What's the most trustworthy site to buy and sell sneakers?”
Searched Google, AI Overview
“sneaker resale”
Searched Google, AI Overview
“buy sneakers online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is GOAT or StockX more popular in search?
This chart shows how often people search Google for GOAT and StockX by name. Each line represents a brand's share of searches for all five sneaker resale platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for StockX, GOAT. The figures are in the table below the chart.
View monthly share of searches table
| Month | StockX | KICKS CREW | Stadium Goods | GOAT | Flight Club |
|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 5.5% | 2.4% | 0.67% | 0.97% |
| Nov 2025 | 91% | 5.5% | 2% | 0.71% | 0.8% |
| Dec 2025 | 90.9% | 5.5% | 2% | 0.67% | 0.96% |
| Jan 2026 | 90.8% | 5.5% | 2% | 0.82% | 0.88% |
| Feb 2026 | 91.7% | 4.5% | 2% | 0.83% | 0.92% |
| Mar 2026 | 91.1% | 4.5% | 2.5% | 1% | 1% |
| Apr 2026 | 92.3% | 3.7% | 2.5% | 0.83% | 0.68% |
| May 2026 | 92.3% | 3.7% | 2.5% | 0.83% | 0.69% |
| Jun 2026 | 91.3% | 4.5% | 2.5% | 0.87% | 0.82% |
| Jul 2026 | 89.8% | 5.4% | 3% | 0.86% | 0.97% |
| Aug 2026 | 91.5% | 4.5% | 2.5% | 0.71% | 0.82% |
| Sep 2026 | 91.4% | 4.5% | 2.5% | 0.87% | 0.68% |
How has the GOAT and StockX comparison changed over the last 12 months?
3 findings
- StockX was ahead of GOAT in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GOAT’s share of searches among sneaker resale platforms worldwide moved from 0.67% to 0.87%, and its estimated monthly branded searches moved from 16.5K to 17.5K.
- Across the 12 months ending September 2026, StockX’s share of searches among sneaker resale platforms worldwide moved from 90.5% to 91.4%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for sneaker resale platforms worldwide in September 2026?
2 changes
In September 2026, GOAT rose from 5th to 4th among sneaker resale platforms worldwide.
Estimated monthly branded searches for StockX worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using GOAT’s and StockX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sneaker resale platforms
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