Sneaker resale platforms:Which are most popular?
In September 2026, StockX was the most searched sneaker resale platform worldwide, accounting for 91.4% of all searches among the five platforms we track. When we checked with ChatGPT and Google AI Overviews, StockX and GOAT showed up in every answer. StockX was recommended most often, coming first in four out of five responses.
StockXShare of searches 91.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
KICKS CREWShare of searches 4.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Stadium GoodsShare of searches 2.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
GOATShare of searches 0.87%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Flight ClubShare of searches 0.68%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top sneaker resale platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, StockX and GOAT appeared every time. StockX was recommended most often, coming first in four out of five answers. GOAT was second, and Stadium Goods and Flight Club tied for third. KICKS CREW, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- StockX1st
- GOAT2nd
- Stadium Goods3rd
- Flight Club3rd
- KICKS CREW–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- StockX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GOAT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stadium Goods1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Flight Club1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KICKS CREW0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sneaker resale platforms
5 answers
Asked ChatGPT
“Where should I buy sneakers that are sold out in stores?”
Asked ChatGPT
“What are the best sneaker resale platforms?”
Asked ChatGPT
“What's the most trustworthy site to buy and sell sneakers?”
Searched Google, AI Overview
“sneaker resale”
Searched Google, AI Overview
“buy sneakers online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which sneaker resale platforms do people search for most?
This chart shows how often people search Google for each sneaker resale platform by name. Each line represents a brand's share of searches for all five sneaker resale platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for StockX, KICKS CREW, Stadium Goods. The figures are in the table below the chart.
View monthly share of searches table
| Month | StockX | KICKS CREW | Stadium Goods | GOAT | Flight Club |
|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 5.5% | 2.4% | 0.67% | 0.97% |
| Nov 2025 | 91% | 5.5% | 2% | 0.71% | 0.8% |
| Dec 2025 | 90.9% | 5.5% | 2% | 0.67% | 0.96% |
| Jan 2026 | 90.8% | 5.5% | 2% | 0.82% | 0.88% |
| Feb 2026 | 91.7% | 4.5% | 2% | 0.83% | 0.92% |
| Mar 2026 | 91.1% | 4.5% | 2.5% | 1% | 1% |
| Apr 2026 | 92.3% | 3.7% | 2.5% | 0.83% | 0.68% |
| May 2026 | 92.3% | 3.7% | 2.5% | 0.83% | 0.69% |
| Jun 2026 | 91.3% | 4.5% | 2.5% | 0.87% | 0.82% |
| Jul 2026 | 89.8% | 5.4% | 3% | 0.86% | 0.97% |
| Aug 2026 | 91.5% | 4.5% | 2.5% | 0.71% | 0.82% |
| Sep 2026 | 91.4% | 4.5% | 2.5% | 0.87% | 0.68% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.4% | 1.8M | -18.3% | -0.1 points | |
| 2, held 2nd | 4.5% | 90.5K | -17.7% | 0 points | |
| 3, held 3rd | 2.5% | 49.5K | -18.2% | 0 points | |
| 4, moved from 5th to 4th | 0.87% | 17.5K | 0% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.68% | 13.7K | -31.5% | -0.1 pointsmoved from 4th to 5th |
1.
StockX91.4%
Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -0.1 points.
4.5%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.
2.5%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
4.
GOAT0.87%
Moved from 5th to 4th. 17.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
0.68%
Moved from 4th to 5th. 13.7K estimated branded searches, -31.5% vs prior month. Share -0.1 points.
Which brand is most popular in search among sneaker resale platforms worldwide?
5 brands
In September 2026, StockX was the most searched among sneaker resale platforms worldwide, with an estimated 1.8M branded searches, 91.4% of all searches for the five we track. KICKS CREW is in 2nd place, 86.9 percentage points behind at 4.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| StockX | 90.5% → 91.4% | 92.3%Apr 2026 | 89.8%Jul 2026 | 1st |
| KICKS CREW | 5.5% → 4.5% | 5.5%Nov 2025 | 3.7%May 2026 | 2nd |
| Stadium Goods | 2.4% → 2.5% | 3%Jul 2026 | 2%Jan 2026 | 3rd |
| GOAT | 0.67% → 0.87% | 1%Mar 2026 | 0.67%Oct 2025 | 5th → 4th |
| Flight Club | 0.97% → 0.68% | 1%Mar 2026 | 0.68%Apr 2026 | 4th → 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, StockX’s share of searches among sneaker resale platforms worldwide increased from 90.5% to 91.4%.
- Across the 12 months ending September 2026, KICKS CREW’s share of searches among sneaker resale platforms worldwide decreased from 5.5% to 4.5%.
- Across the 12 months ending September 2026, StockX’s share of searches among sneaker resale platforms worldwide peaked at 92.3% in April 2026 and was lowest at 89.8% in July 2026.
- Across the 12 months ending September 2026, KICKS CREW’s share of searches among sneaker resale platforms worldwide peaked at 5.5% in November 2025 and was lowest at 3.7% in May 2026.
- Across the 12 months ending September 2026, GOAT rose from 5th to 4th among sneaker resale platforms worldwide.
- Across the 12 months ending September 2026, Flight Club fell from 4th to 5th among sneaker resale platforms worldwide.
- Across the 12 months ending September 2026, Stadium Goods held steady: its share of searches among sneaker resale platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for sneaker resale platforms worldwide in September 2026?
5 changes
In September 2026, GOAT rose from 5th to 4th among sneaker resale platforms worldwide.
In September 2026, Flight Club fell from 4th to 5th among sneaker resale platforms worldwide.
Estimated monthly branded searches for KICKS CREW worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
Estimated monthly branded searches for StockX worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
Estimated monthly branded searches for Stadium Goods worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
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