Brandwave

Stadium Goods vs StockX:Which is more popular?

In September 2026, StockX had more branded searches than Stadium Goods among sneaker resale platforms worldwide. StockX had about 1.8 million branded searches, while Stadium Goods had 49,500. StockX made up 91.4% of all sneaker resale platform searches we track, and Stadium Goods accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about sneaker resale platforms, StockX appeared in all five answers and Stadium Goods in one. StockX was mentioned before Stadium Goods in every answer.

Among sneaker resale platforms worldwide in September 2026

Who do people search for more?

StockX, about 37 searches for every 1 for Stadium Goods

StockX 1.8M searchesStadium Goods 49.5K searches

Who does AI mention more?

StockX, mentioned in every answer we collected

StockX in 5 of 5Stadium Goods in 1 of 5

Who does AI recommend more?

StockX, named ahead of Stadium Goods in every answer

StockX first in 5Stadium Goods never first

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Top sneaker resale platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, StockX appeared in all five answers. Stadium Goods was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. StockX was listed before Stadium Goods in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. StockX1st
  2. GOAT2nd
  3. Stadium Goods3rd
  4. Flight Club3rd
  5. KICKS CREW–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StockX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GOAT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stadium Goods1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flight Club1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KICKS CREW0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sneaker resale platforms

5 answers

  • Asked ChatGPT

    “Where should I buy sneakers that are sold out in stores?”

    1. 1GOAT
    2. 2StockX
    3. 3Flight Club

  • Asked ChatGPT

    “What are the best sneaker resale platforms?”

    1. 1StockX
    2. 2GOAT

  • Asked ChatGPT

    “What's the most trustworthy site to buy and sell sneakers?”

    1. 1StockX
    2. 2GOAT

  • Searched Google, AI Overview

    “sneaker resale”

    1. 1StockX
    2. 2GOAT

  • Searched Google, AI Overview

    “buy sneakers online”

    1. 1StockX
    2. 2GOAT
    3. 3Stadium Goods

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Stadium Goods or StockX more popular in search?

This chart shows how often people search Google for Stadium Goods and StockX by name. Each line represents a brand's share of searches for all five sneaker resale platforms we track, month by month, from English-language searches worldwide.

Stadium Goods and StockX among sneaker resale platforms worldwide, by month

Share of searches by month for StockX, Stadium Goods. The figures are in the table below the chart.

View monthly share of searches table
MonthStockXKICKS CREWStadium GoodsGOATFlight Club
Oct 202590.5%5.5%2.4%0.67%0.97%
Nov 202591%5.5%2%0.71%0.8%
Dec 202590.9%5.5%2%0.67%0.96%
Jan 202690.8%5.5%2%0.82%0.88%
Feb 202691.7%4.5%2%0.83%0.92%
Mar 202691.1%4.5%2.5%1%1%
Apr 202692.3%3.7%2.5%0.83%0.68%
May 202692.3%3.7%2.5%0.83%0.69%
Jun 202691.3%4.5%2.5%0.87%0.82%
Jul 202689.8%5.4%3%0.86%0.97%
Aug 202691.5%4.5%2.5%0.71%0.82%
Sep 202691.4%4.5%2.5%0.87%0.68%

How has the Stadium Goods and StockX comparison changed over the last 12 months?

3 findings

How did search popularity change for sneaker resale platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for StockX worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  2. Estimated monthly branded searches for Stadium Goods worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Stadium Goods’ and StockX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stadium Goods

1 branded search term

  • stadium goods

StockX

1 branded search term

  • stockx

How the Brand Demand Index is measured

Other head-to-heads among sneaker resale platforms

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