How popular isFlight Club in search?
In September 2026, people searched for Flight Club by name about 13,700 times worldwide, a 43.2% decrease from the previous year. These searches made up 0.68% of all global sneaker resale platform searches, placing Flight Club fifth out of five platforms. These are worldwide searches for English-language branded terms.
StockX91.4%
KICKS CREW4.5%
Stadium Goods2.5%
GOAT0.87%
Flight Club0.68%
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Which sneaker resale platforms compete with Flight Club?
Share of searches by month for StockX, KICKS CREW, Stadium Goods, Flight Club. The figures are in the table below the chart.
View monthly share of searches table
| Month | StockX | KICKS CREW | Stadium Goods | GOAT | Flight Club |
|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 5.5% | 2.4% | 0.67% | 0.97% |
| Nov 2025 | 91% | 5.5% | 2% | 0.71% | 0.8% |
| Dec 2025 | 90.9% | 5.5% | 2% | 0.67% | 0.96% |
| Jan 2026 | 90.8% | 5.5% | 2% | 0.82% | 0.88% |
| Feb 2026 | 91.7% | 4.5% | 2% | 0.83% | 0.92% |
| Mar 2026 | 91.1% | 4.5% | 2.5% | 1% | 1% |
| Apr 2026 | 92.3% | 3.7% | 2.5% | 0.83% | 0.68% |
| May 2026 | 92.3% | 3.7% | 2.5% | 0.83% | 0.69% |
| Jun 2026 | 91.3% | 4.5% | 2.5% | 0.87% | 0.82% |
| Jul 2026 | 89.8% | 5.4% | 3% | 0.86% | 0.97% |
| Aug 2026 | 91.5% | 4.5% | 2.5% | 0.71% | 0.82% |
| Sep 2026 | 91.4% | 4.5% | 2.5% | 0.87% | 0.68% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.4% | 1.8M | -18.3% | -0.1 points | |
| 2, held 2nd | 4.5% | 90.5K | -17.7% | 0 points | |
| 3, held 3rd | 2.5% | 49.5K | -18.2% | 0 points | |
| 4, moved from 5th to 4th | 0.87% | 17.5K | 0% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.68% | 13.7K | -31.5% | -0.1 pointsmoved from 4th to 5th |
1.
StockX91.4%
Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -0.1 points.
4.5%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.
2.5%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
4.
GOAT0.87%
Moved from 5th to 4th. 17.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
0.68%
Moved from 4th to 5th. 13.7K estimated branded searches, -31.5% vs prior month. Share -0.1 points.
Compare search popularity between Flight Club and its closest rivals
Every comparison with Flight Club
4 comparisons
How has branded search demand for Flight Club changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Flight Club worldwide fell from 24.1K to 13.7K.
- Across the 12 months ending September 2026, Flight Club fell from 4th to 5th among sneaker resale platforms worldwide.
How did search popularity change for sneaker resale platforms worldwide in September 2026?
5 changes
In September 2026, GOAT rose from 5th to 4th among sneaker resale platforms worldwide.
In September 2026, Flight Club fell from 4th to 5th among sneaker resale platforms worldwide.
Estimated monthly branded searches for KICKS CREW worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
Estimated monthly branded searches for StockX worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
Estimated monthly branded searches for Stadium Goods worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are Flight Club’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Flight Club’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- flight club shoes
- flight club sneakers
Who owns Flight Club?
Flight Club is owned by GOAT Group. Brandwave also tracks GOAT, owned by the same company, worldwide.
Do you work for Flight Club? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Flight Club your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.