Brandwave

Flight Club vs Stadium Goods:Which is more popular?

In September 2026, Stadium Goods had more branded searches than Flight Club among sneaker resale platforms worldwide. Stadium Goods had about 49,500 branded searches, while Flight Club had 13,700. Stadium Goods made up 2.5% of all sneaker resale platform searches we track, and Flight Club accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about sneaker resale platforms, Flight Club and Stadium Goods each appeared in one of the five answers. Flight Club and Stadium Goods were each mentioned first in one of the two answers that named either.

Among sneaker resale platforms worldwide in September 2026

Who do people search for more?

Stadium Goods, about 4 searches for every 1 for Flight Club

Stadium Goods 49.5K searchesFlight Club 13.7K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Flight Club in 1 of 5Stadium Goods in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Flight Club first in 1Stadium Goods first in 1

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Top sneaker resale platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Flight Club was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stadium Goods was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Flight Club and Stadium Goods were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. StockX1st
  2. GOAT2nd
  3. Stadium Goods3rd
  4. Flight Club3rd
  5. KICKS CREW–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StockX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GOAT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stadium Goods1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flight Club1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KICKS CREW0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sneaker resale platforms

5 answers

  • Asked ChatGPT

    “Where should I buy sneakers that are sold out in stores?”

    1. 1GOAT
    2. 2StockX
    3. 3Flight Club

  • Asked ChatGPT

    “What are the best sneaker resale platforms?”

    1. 1StockX
    2. 2GOAT

  • Asked ChatGPT

    “What's the most trustworthy site to buy and sell sneakers?”

    1. 1StockX
    2. 2GOAT

  • Searched Google, AI Overview

    “sneaker resale”

    1. 1StockX
    2. 2GOAT

  • Searched Google, AI Overview

    “buy sneakers online”

    1. 1StockX
    2. 2GOAT
    3. 3Stadium Goods

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Flight Club or Stadium Goods more popular in search?

This chart shows how often people search Google for Flight Club and Stadium Goods by name. Each line represents a brand's share of searches for all five sneaker resale platforms we track, month by month, from English-language searches worldwide.

Flight Club and Stadium Goods among sneaker resale platforms worldwide, by month

Share of searches by month for Stadium Goods, Flight Club. The figures are in the table below the chart.

View monthly share of searches table
MonthStockXKICKS CREWStadium GoodsGOATFlight Club
Oct 202590.5%5.5%2.4%0.67%0.97%
Nov 202591%5.5%2%0.71%0.8%
Dec 202590.9%5.5%2%0.67%0.96%
Jan 202690.8%5.5%2%0.82%0.88%
Feb 202691.7%4.5%2%0.83%0.92%
Mar 202691.1%4.5%2.5%1%1%
Apr 202692.3%3.7%2.5%0.83%0.68%
May 202692.3%3.7%2.5%0.83%0.69%
Jun 202691.3%4.5%2.5%0.87%0.82%
Jul 202689.8%5.4%3%0.86%0.97%
Aug 202691.5%4.5%2.5%0.71%0.82%
Sep 202691.4%4.5%2.5%0.87%0.68%

How has the Flight Club and Stadium Goods comparison changed over the last 12 months?

3 findings

How did search popularity change for sneaker resale platforms worldwide in September 2026?

2 changes

  1. In September 2026, Flight Club fell from 4th to 5th among sneaker resale platforms worldwide.

  2. Estimated monthly branded searches for Stadium Goods worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Flight Club’s and Stadium Goods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flight Club

2 branded search terms

  • flight club shoes
  • flight club sneakers

Stadium Goods

1 branded search term

  • stadium goods

How the Brand Demand Index is measured

Other head-to-heads among sneaker resale platforms

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