Flight Club vs GOAT:Which is searched more?
In September 2026, GOAT had more branded searches than Flight Club among sneaker resale platforms worldwide. GOAT had about 17,500 branded searches, while Flight Club had 13,700. GOAT made up 0.87% of all sneaker resale platform searches we track, and Flight Club accounted for 0.68%. These are worldwide searches for English-language branded terms.
Follow Flight Club vs GOAT and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Flight Club or GOAT more popular in search?
Compare the platforms people buy and sell sneakers on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for GOAT, Flight Club. The figures are in the table below the chart.
View monthly share of searches table
| Month | StockX | KICKS CREW | Stadium Goods | GOAT | Flight Club |
|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 5.5% | 2.4% | 0.67% | 0.97% |
| Nov 2025 | 91% | 5.5% | 2% | 0.71% | 0.8% |
| Dec 2025 | 90.9% | 5.5% | 2% | 0.67% | 0.96% |
| Jan 2026 | 90.8% | 5.5% | 2% | 0.82% | 0.88% |
| Feb 2026 | 91.7% | 4.5% | 2% | 0.83% | 0.92% |
| Mar 2026 | 91.1% | 4.5% | 2.5% | 1% | 1% |
| Apr 2026 | 92.3% | 3.7% | 2.5% | 0.83% | 0.68% |
| May 2026 | 92.3% | 3.7% | 2.5% | 0.83% | 0.69% |
| Jun 2026 | 91.3% | 4.5% | 2.5% | 0.87% | 0.82% |
| Jul 2026 | 89.8% | 5.4% | 3% | 0.86% | 0.97% |
| Aug 2026 | 91.5% | 4.5% | 2.5% | 0.71% | 0.82% |
| Sep 2026 | 91.4% | 4.5% | 2.5% | 0.87% | 0.68% |
How has the Flight Club and GOAT comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: GOAT took it in March 2026, Flight Club took it in July 2026, GOAT took it in September 2026.
- Across the 12 months ending September 2026, Flight Club’s share of searches among sneaker resale platforms worldwide moved from 0.97% to 0.68%, and its estimated monthly branded searches moved from 24.1K to 13.7K.
- Across the 12 months ending September 2026, GOAT’s share of searches among sneaker resale platforms worldwide moved from 0.67% to 0.87%, and its estimated monthly branded searches moved from 16.5K to 17.5K.
How did search popularity change for sneaker resale platforms worldwide in September 2026?
2 changes
In September 2026, GOAT rose from 5th to 4th among sneaker resale platforms worldwide.
In September 2026, Flight Club fell from 4th to 5th among sneaker resale platforms worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Flight Club’s and GOAT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flight Club
2 branded search terms
- flight club shoes
- flight club sneakers
GOAT
2 branded search terms
- goat app
- goat sneakers
Other head-to-heads among sneaker resale platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.