Brandwave

How popular isGHD in search?

In September 2026, there were an estimated 4.4K branded searches for GHD worldwide which held steady over the last 12 months. GHD holds 0.08% estimated Share of Search among curling wand brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson85.5%
  2. BaByliss10.5%
  3. Cloud Nine3.4%
  4. T30.25%
  5. Remington0.21%
  6. GHD0.08%
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Where does GHD compete?

GHD is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Curling wand brands6th of 60.08%Shown below
Blow dryer brands5th of 70.08%Show ranking
Flat iron brands5th of 60.08%Show ranking
Cordless straightener brands3rd of 30.08%Show ranking

Which curling wand brands compete with GHD?

GHD against curling wand brands worldwide, by month

Share of Search by month for Dyson, BaByliss, Cloud Nine, GHD. The figures are in the table below the chart.

View monthly share of search table
MonthDysonBaBylissCloud NineT3RemingtonGHD
Oct 202586.1%10.5%2.8%0.25%0.21%0.08%
Nov 202586.7%10.5%2.3%0.26%0.17%0.05%
Dec 202584%12.5%2.8%0.45%0.25%0.05%
Jan 202686%10.6%2.8%0.31%0.21%0.08%
Feb 202685.4%10.5%3.4%0.31%0.21%0.09%
Mar 202682.9%12.4%4.1%0.3%0.25%0.09%
Apr 202683.7%12.4%3.4%0.3%0.2%0.09%
May 202683.7%12.4%3.4%0.3%0.2%0.09%
Jun 202683.8%12.3%3.4%0.25%0.17%0.09%
Jul 202680.8%14.6%4%0.36%0.24%0.09%
Aug 202682.9%12.4%4.1%0.3%0.25%0.09%
Sep 202685.5%10.5%3.4%0.25%0.21%0.08%

  1. 1.Dyson

    85.5%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +2.6 points.

  2. 2.BaByliss

    10.5%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -1.8 points.

  3. 3.Cloud Nine

    3.4%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.T3

    0.25%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Remington

    0.21%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.GHD

    0.08%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between GHD and its closest rivals

Every comparison with GHD

How has branded search demand for GHD changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for GHD worldwide held steady at 4.4K.
  • Across the 12 months ending September 2026, GHD’s estimated Share of Search among curling wand brands worldwide held steady at 0.08%.

How did search popularity change for curling wand brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among curling wand brands worldwide, from 82.9% to 85.5%.

  2. In September 2026, BaByliss lost estimated Share of Search among curling wand brands worldwide, from 12.4% to 10.5%.

  3. In September 2026, Cloud Nine lost estimated Share of Search among curling wand brands worldwide, from 4.1% to 3.4%.

How is GHD measured?

Brandwave collects information about searches that people make online using GHD’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ghd engineering

Do you work for GHD? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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