Brandwave

How popular isFreepik?

In September 2026, people searched for Freepik by name about 5 million times worldwide, a 55% decrease from the previous year. These searches made up 47.4% of all global design asset marketplace searches, placing Freepik first out of six marketplaces. When we asked both ChatGPT and Google AI Overviews about design asset marketplaces, Freepik appeared in one of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Freepik is the most searched of 6 competitors and the fourth most recommended in AI answers.

  1. FreepikShare of searches 47.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. DafontShare of searches 31.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. EnvatoShare of searches 17.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Creative FabricaShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Creative MarketShare of searches 1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+1 more

Freepik website (opens in a new tab)

Follow Freepik and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top design asset marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Freepik was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Freepik is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Envato1st
  2. Creative Market2nd
  3. UI83rd
  4. Freepik4th
  5. Creative Fabrica5th
  6. Dafont–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Envato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Creative Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UI83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Creative Fabrica2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freepik1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dafont0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about design asset marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which design asset marketplaces compete with Freepik?

Freepik against design asset marketplaces worldwide, by month

Share of searches by month for Freepik, Dafont, Envato, Creative Fabrica. The figures are in the table below the chart.

View monthly share of searches table
MonthFreepikDafontEnvatoCreative FabricaCreative MarketUI8
Oct 202558.7%26.5%11.9%1.9%0.87%0.12%
Nov 202557.1%25.6%14%2.3%0.84%0.14%
Dec 202557.2%25.6%14%2.3%0.84%0.11%
Jan 202657.2%25.6%14%2.3%0.84%0.11%
Feb 202657.2%25.6%14%2.3%0.84%0.09%
Mar 202657.2%25.6%14%2.3%0.84%0.11%
Apr 202658.7%26.2%11.7%2.4%0.87%0.12%
May 202658.7%26.3%11.7%2.4%0.87%0.1%
Jun 202652.2%28.6%15.6%2.6%0.94%0.13%
Jul 202652.2%28.6%15.6%2.6%0.94%0.13%
Aug 202647.4%31.8%17.3%2.3%1%0.11%
Sep 202647.4%31.8%17.3%2.3%1%0.11%

  1. 1.Freepik

    47.4%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Dafont

    31.8%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Envato

    17.3%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Creative Fabrica

    2.3%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Creative Market

    1%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.UI8

    0.11%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Freepik and its closest rivals

Every comparison with Freepik

5 comparisons

How has branded search demand for Freepik changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Freepik worldwide fell from 11.1M to 5M.
  • Across the 12 months ending September 2026, Freepik’s share of searches among design asset marketplaces worldwide decreased from 58.7% to 47.4%.
  • Across the 12 months ending September 2026, Freepik’s share of searches among design asset marketplaces worldwide peaked at 58.7% in October 2025 and was lowest at 47.4% in August 2026.

How did search popularity change for design asset marketplaces worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for Freepik worldwide fell 55% over 12 measured months, from 11.1M to 5M in September 2026.

  2. Estimated monthly branded searches for UI8 worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026.

  3. Estimated monthly branded searches for Creative Market worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.

  4. Estimated monthly branded searches for Creative Fabrica worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

  5. Estimated monthly branded searches for Dafont worldwide fell 33% over 12 measured months, from 5M to 3.4M in September 2026.

  6. Estimated monthly branded searches for Envato worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are Freepik’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Freepik’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • freepik

Do you work for Freepik? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Freepik your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free