Freepik vs UI8:Which is more popular?
In September 2026, Freepik had more branded searches than UI8 among design asset marketplaces worldwide. Freepik had about 5 million branded searches, while UI8 had 12,100. Freepik made up 47.4% of all design asset marketplace searches we track, and UI8 accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about design asset marketplaces, UI8 appeared in three of the five answers and Freepik in one. UI8 was mentioned before Freepik in three out of four answers.
Who do people search for more?
Freepik, about 413 searches for every 1 for UI8
Who does AI mention more?
UI8, mentioned in 3 of 5 answers, Freepik in 1
Who does AI recommend more?
UI8, named ahead of Freepik in 3 of 4 answers
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Top design asset marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UI8 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Freepik was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. UI8 was listed before Freepik in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Envato1st
Creative Market2nd- UI83rd
- Freepik4th
Creative Fabrica5th
Dafont–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Envato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Creative Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UI83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Creative Fabrica2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Freepik1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dafont0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about design asset marketplaces
5 answers
Asked ChatGPT
“Which design asset marketplace should I use?”
Asked ChatGPT
“What are the best design asset marketplaces?”
Asked ChatGPT
“What's the best design asset marketplace for assets for a design team?”
Searched Google, AI Overview
“design asset marketplaces”
Searched Google, AI Overview
“design assets for teams”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Freepik or UI8 more popular in search?
This chart shows how often people search Google for Freepik and UI8 by name. Each line represents a brand's share of searches for all six design asset marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Freepik, UI8. The figures are in the table below the chart.
View monthly share of searches table
| Month | Freepik | Dafont | Envato | Creative Fabrica | Creative Market | UI8 |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 26.5% | 11.9% | 1.9% | 0.87% | 0.12% |
| Nov 2025 | 57.1% | 25.6% | 14% | 2.3% | 0.84% | 0.14% |
| Dec 2025 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.11% |
| Jan 2026 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.11% |
| Feb 2026 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.09% |
| Mar 2026 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.11% |
| Apr 2026 | 58.7% | 26.2% | 11.7% | 2.4% | 0.87% | 0.12% |
| May 2026 | 58.7% | 26.3% | 11.7% | 2.4% | 0.87% | 0.1% |
| Jun 2026 | 52.2% | 28.6% | 15.6% | 2.6% | 0.94% | 0.13% |
| Jul 2026 | 52.2% | 28.6% | 15.6% | 2.6% | 0.94% | 0.13% |
| Aug 2026 | 47.4% | 31.8% | 17.3% | 2.3% | 1% | 0.11% |
| Sep 2026 | 47.4% | 31.8% | 17.3% | 2.3% | 1% | 0.11% |
How has the Freepik and UI8 comparison changed over the last 12 months?
3 findings
- Freepik was ahead of UI8 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Freepik’s share of searches among design asset marketplaces worldwide moved from 58.7% to 47.4%, and its estimated monthly branded searches moved from 11.1M to 5M.
- Across the 12 months ending September 2026, UI8’s share of searches among design asset marketplaces worldwide moved from 0.12% to 0.11%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
How did search popularity change for design asset marketplaces worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Freepik’s and UI8’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among design asset marketplaces
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