Design asset marketplaces:Which are most popular?
In September 2026, Freepik was the most searched design asset marketplace worldwide, accounting for 47.4% of all searches among the six marketplaces we track. When we checked with ChatGPT and Google AI Overviews, Envato and Creative Market were mentioned most often, in four of the five answers. Envato was recommended most often, coming first in two out of four responses that gave a list.
FreepikShare of searches 47.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
DafontShare of searches 31.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
EnvatoShare of searches 17.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Creative FabricaShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Creative MarketShare of searches 1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top design asset marketplaces in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Envato and Creative Market were mentioned most often, in four of the five answers. Envato was recommended most often, coming first in two out of four answers that gave a list. Creative Market was second, and UI8 was third. Dafont, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Envato1st
- Creative Market2nd
UI83rd- Freepik4th
- Creative Fabrica5th
- Dafont–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Envato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Creative Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UI83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Creative Fabrica2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Freepik1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dafont0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about design asset marketplaces
5 answers
Asked ChatGPT
“Which design asset marketplace should I use?”
Asked ChatGPT
“What are the best design asset marketplaces?”
Asked ChatGPT
“What's the best design asset marketplace for assets for a design team?”
Searched Google, AI Overview
“design asset marketplaces”
Searched Google, AI Overview
“design assets for teams”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which design asset marketplaces do people search for most?
This chart shows how often people search Google for each design asset marketplace by name. Each line represents a brand's share of searches for all six design asset marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Freepik, Dafont, Envato, Creative Fabrica. The figures are in the table below the chart.
View monthly share of searches table
| Month | Freepik | Dafont | Envato | Creative Fabrica | Creative Market | UI8 |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 26.5% | 11.9% | 1.9% | 0.87% | 0.12% |
| Nov 2025 | 57.1% | 25.6% | 14% | 2.3% | 0.84% | 0.14% |
| Dec 2025 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.11% |
| Jan 2026 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.11% |
| Feb 2026 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.09% |
| Mar 2026 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.11% |
| Apr 2026 | 58.7% | 26.2% | 11.7% | 2.4% | 0.87% | 0.12% |
| May 2026 | 58.7% | 26.3% | 11.7% | 2.4% | 0.87% | 0.1% |
| Jun 2026 | 52.2% | 28.6% | 15.6% | 2.6% | 0.94% | 0.13% |
| Jul 2026 | 52.2% | 28.6% | 15.6% | 2.6% | 0.94% | 0.13% |
| Aug 2026 | 47.4% | 31.8% | 17.3% | 2.3% | 1% | 0.11% |
| Sep 2026 | 47.4% | 31.8% | 17.3% | 2.3% | 1% | 0.11% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 5M | 0% | 0 points | |
| 2, held 2nd | 31.8% | 3.4M | 0% | 0 points | |
| 3, held 3rd | 17.3% | 1.8M | 0% | 0 points | |
| 4, held 4th | 2.3% | 246K | 0% | 0 points | |
| 5, held 5th | 1% | 110K | 0% | 0 points | |
| 6, held 6th | 0.11% | 12.1K | 0% | 0 points |
1.
Freepik47.4%
Held 1st. 5M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Dafont31.8%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Envato17.3%
Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.
2.3%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share 0 points.
1%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
6.
UI80.11%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among design asset marketplaces worldwide?
6 brands
In September 2026, Freepik was the most searched among design asset marketplaces worldwide, with an estimated 5M branded searches, 47.4% of all searches for the six we track. Dafont is in 2nd place, 15.6 percentage points behind at 31.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Freepik | 58.7% → 47.4% | 58.7%Oct 2025 | 47.4%Aug 2026 | 1st |
| Dafont | 26.5% → 31.8% | 31.8%Aug 2026 | 25.6%Nov 2025 | 2nd |
| Envato | 11.9% → 17.3% | 17.3%Aug 2026 | 11.7%Apr 2026 | 3rd |
| Creative Fabrica | 1.9% → 2.3% | 2.6%Jun 2026 | 1.9%Oct 2025 | 4th |
| Creative Market | 0.87% → 1% | 1%Aug 2026 | 0.84%Nov 2025 | 5th |
| UI8 | 0.12% → 0.11% | 0.14%Nov 2025 | 0.09%Feb 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Freepik’s share of searches among design asset marketplaces worldwide decreased from 58.7% to 47.4%.
- Across the 12 months ending September 2026, Dafont’s share of searches among design asset marketplaces worldwide increased from 26.5% to 31.8%.
- Across the 12 months ending September 2026, Envato’s share of searches among design asset marketplaces worldwide increased from 11.9% to 17.3%.
- Across the 12 months ending September 2026, Freepik’s share of searches among design asset marketplaces worldwide peaked at 58.7% in October 2025 and was lowest at 47.4% in August 2026.
- Across the 12 months ending September 2026, Dafont’s share of searches among design asset marketplaces worldwide peaked at 31.8% in August 2026 and was lowest at 25.6% in November 2025.
- Across the 12 months ending September 2026, Envato’s share of searches among design asset marketplaces worldwide peaked at 17.3% in August 2026 and was lowest at 11.7% in April 2026.
- Across the 12 months ending September 2026, Creative Fabrica, Creative Market and UI8 held steady: their share of searches among design asset marketplaces worldwide each moved less than 0.5 percentage points.
How did search popularity change for design asset marketplaces worldwide in September 2026?
6 changes
Estimated monthly branded searches for Freepik worldwide fell 55% over 12 measured months, from 11.1M to 5M in September 2026.
Estimated monthly branded searches for UI8 worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026.
Estimated monthly branded searches for Creative Market worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.
Estimated monthly branded searches for Creative Fabrica worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
Estimated monthly branded searches for Dafont worldwide fell 33% over 12 measured months, from 5M to 3.4M in September 2026.
Estimated monthly branded searches for Envato worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
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