Brandwave

Dafont vs Freepik:Which is more popular?

In September 2026, Freepik had more branded searches than Dafont among design asset marketplaces worldwide. Freepik had about 5 million branded searches, while Dafont had 3.4 million. Freepik made up 47.4% of all design asset marketplace searches we track, and Dafont accounted for 31.8%. When we asked ChatGPT and Google AI Overviews about design asset marketplaces, Freepik appeared in one of the five answers and Dafont in none.

Among design asset marketplaces worldwide in September 2026

Who do people search for more?

Freepik, about 49% more searches than Dafont

Freepik 5M searchesDafont 3.4M searches

Who does AI mention more?

Freepik, mentioned in 1 of 5 answers, Dafont in 0

Freepik in 1 of 5Dafont in 0 of 5

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Top design asset marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Freepik was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dafont did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Envato1st
  2. Creative Market2nd
  3. UI83rd
  4. Freepik4th
  5. Creative Fabrica5th
  6. Dafont–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Envato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Creative Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UI83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Creative Fabrica2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freepik1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dafont0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about design asset marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Dafont or Freepik more popular in search?

This chart shows how often people search Google for Dafont and Freepik by name. Each line represents a brand's share of searches for all six design asset marketplaces we track, month by month, from English-language searches worldwide.

Dafont and Freepik among design asset marketplaces worldwide, by month

Share of searches by month for Freepik, Dafont. The figures are in the table below the chart.

View monthly share of searches table
MonthFreepikDafontEnvatoCreative FabricaCreative MarketUI8
Oct 202558.7%26.5%11.9%1.9%0.87%0.12%
Nov 202557.1%25.6%14%2.3%0.84%0.14%
Dec 202557.2%25.6%14%2.3%0.84%0.11%
Jan 202657.2%25.6%14%2.3%0.84%0.11%
Feb 202657.2%25.6%14%2.3%0.84%0.09%
Mar 202657.2%25.6%14%2.3%0.84%0.11%
Apr 202658.7%26.2%11.7%2.4%0.87%0.12%
May 202658.7%26.3%11.7%2.4%0.87%0.1%
Jun 202652.2%28.6%15.6%2.6%0.94%0.13%
Jul 202652.2%28.6%15.6%2.6%0.94%0.13%
Aug 202647.4%31.8%17.3%2.3%1%0.11%
Sep 202647.4%31.8%17.3%2.3%1%0.11%

How has the Dafont and Freepik comparison changed over the last 12 months?

3 findings
  • Freepik was ahead of Dafont in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dafont’s share of searches among design asset marketplaces worldwide moved from 26.5% to 31.8%, and its estimated monthly branded searches moved from 5M to 3.4M.
  • Across the 12 months ending September 2026, Freepik’s share of searches among design asset marketplaces worldwide moved from 58.7% to 47.4%, and its estimated monthly branded searches moved from 11.1M to 5M.

How did search popularity change for design asset marketplaces worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Freepik worldwide fell 55% over 12 measured months, from 11.1M to 5M in September 2026.

  2. Estimated monthly branded searches for Dafont worldwide fell 33% over 12 measured months, from 5M to 3.4M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dafont’s and Freepik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dafont

1 branded search term

  • dafont

Freepik

1 branded search term

  • freepik

How the Brand Demand Index is measured

Other head-to-heads among design asset marketplaces

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