Creative Fabrica vs Freepik:Which is more popular?
In September 2026, Freepik had more branded searches than Creative Fabrica among design asset marketplaces worldwide. Freepik had about 5 million branded searches, while Creative Fabrica had 246,000. Freepik made up 47.4% of all design asset marketplace searches we track, and Creative Fabrica accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about design asset marketplaces, Creative Fabrica appeared in two of the five answers and Freepik in one. Creative Fabrica and Freepik were each mentioned first in one of the two answers that named either.
Who do people search for more?
Freepik, about 20 searches for every 1 for Creative Fabrica
Who does AI mention more?
Creative Fabrica, mentioned in 2 of 5 answers, Freepik in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Creative Fabrica vs Freepik and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top design asset marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Creative Fabrica was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Freepik was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Creative Fabrica and Freepik were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Envato1st
Creative Market2nd
UI83rd- Freepik4th
- Creative Fabrica5th
Dafont–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Envato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Creative Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UI83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Creative Fabrica2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Freepik1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dafont0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about design asset marketplaces
5 answers
Asked ChatGPT
“Which design asset marketplace should I use?”
Asked ChatGPT
“What are the best design asset marketplaces?”
Asked ChatGPT
“What's the best design asset marketplace for assets for a design team?”
Searched Google, AI Overview
“design asset marketplaces”
Searched Google, AI Overview
“design assets for teams”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Creative Fabrica or Freepik more popular in search?
This chart shows how often people search Google for Creative Fabrica and Freepik by name. Each line represents a brand's share of searches for all six design asset marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Freepik, Creative Fabrica. The figures are in the table below the chart.
View monthly share of searches table
| Month | Freepik | Dafont | Envato | Creative Fabrica | Creative Market | UI8 |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 26.5% | 11.9% | 1.9% | 0.87% | 0.12% |
| Nov 2025 | 57.1% | 25.6% | 14% | 2.3% | 0.84% | 0.14% |
| Dec 2025 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.11% |
| Jan 2026 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.11% |
| Feb 2026 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.09% |
| Mar 2026 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.11% |
| Apr 2026 | 58.7% | 26.2% | 11.7% | 2.4% | 0.87% | 0.12% |
| May 2026 | 58.7% | 26.3% | 11.7% | 2.4% | 0.87% | 0.1% |
| Jun 2026 | 52.2% | 28.6% | 15.6% | 2.6% | 0.94% | 0.13% |
| Jul 2026 | 52.2% | 28.6% | 15.6% | 2.6% | 0.94% | 0.13% |
| Aug 2026 | 47.4% | 31.8% | 17.3% | 2.3% | 1% | 0.11% |
| Sep 2026 | 47.4% | 31.8% | 17.3% | 2.3% | 1% | 0.11% |
How has the Creative Fabrica and Freepik comparison changed over the last 12 months?
3 findings
- Freepik was ahead of Creative Fabrica in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Creative Fabrica’s share of searches among design asset marketplaces worldwide moved from 1.9% to 2.3%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, Freepik’s share of searches among design asset marketplaces worldwide moved from 58.7% to 47.4%, and its estimated monthly branded searches moved from 11.1M to 5M.
How did search popularity change for design asset marketplaces worldwide in September 2026?
2 changes
Estimated monthly branded searches for Freepik worldwide fell 55% over 12 measured months, from 11.1M to 5M in September 2026.
Estimated monthly branded searches for Creative Fabrica worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Creative Fabrica’s and Freepik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Creative Fabrica
1 branded search term
- creative fabrica
Freepik
1 branded search term
- freepik
Other head-to-heads among design asset marketplaces
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.