Creative Market vs Freepik:Which is searched more?
In September 2026, Freepik had more branded searches than Creative Market among design asset marketplaces worldwide. Freepik had about 5 million branded searches, while Creative Market had 110,000. Freepik made up 47.4% of all design asset marketplace searches we track, and Creative Market accounted for 1%. These are worldwide searches for English-language branded terms.
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Is Creative Market or Freepik more popular in search?
Compare the design asset marketplaces teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Freepik, Creative Market. The figures are in the table below the chart.
View monthly share of searches table
| Month | Freepik | Dafont | Envato | Creative Fabrica | Creative Market | UI8 |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 26.5% | 11.9% | 1.9% | 0.87% | 0.12% |
| Nov 2025 | 57.1% | 25.6% | 14% | 2.3% | 0.84% | 0.14% |
| Dec 2025 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.11% |
| Jan 2026 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.11% |
| Feb 2026 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.09% |
| Mar 2026 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.11% |
| Apr 2026 | 58.7% | 26.2% | 11.7% | 2.4% | 0.87% | 0.12% |
| May 2026 | 58.7% | 26.3% | 11.7% | 2.4% | 0.87% | 0.1% |
| Jun 2026 | 52.2% | 28.6% | 15.6% | 2.6% | 0.94% | 0.13% |
| Jul 2026 | 52.2% | 28.6% | 15.6% | 2.6% | 0.94% | 0.13% |
| Aug 2026 | 47.4% | 31.8% | 17.3% | 2.3% | 1% | 0.11% |
| Sep 2026 | 47.4% | 31.8% | 17.3% | 2.3% | 1% | 0.11% |
How has the Creative Market and Freepik comparison changed over the last 12 months?
3 findings
- Freepik was ahead of Creative Market in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Creative Market’s share of searches among design asset marketplaces worldwide moved from 0.87% to 1%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 12 months ending September 2026, Freepik’s share of searches among design asset marketplaces worldwide moved from 58.7% to 47.4%, and its estimated monthly branded searches moved from 11.1M to 5M.
How did search popularity change for design asset marketplaces worldwide in September 2026?
2 changes
Estimated monthly branded searches for Freepik worldwide fell 55% over 12 measured months, from 11.1M to 5M in September 2026.
Estimated monthly branded searches for Creative Market worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Creative Market’s and Freepik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Creative Market
1 branded search term
- creative market
Freepik
1 branded search term
- freepik
Other head-to-heads among design asset marketplaces
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