Brandwave

How popular isFox Racing in search?

In September 2026, there were an estimated 90.5K branded searches for Fox Racing worldwide which is down 17.7% over the last 12 months. Fox Racing holds 11.6% estimated Share of Search among cycling gloves worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized59%
  2. Castelli14%
  3. Fox Racing11.6%
  4. Giro7.7%
  5. Endura4.2%
  6. Pearl Izumi3.5%
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Where does Fox Racing compete?

Fox Racing is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cycling gloves3rd of 611.6%Shown below
Kidney belt brands3rd of 313.4%Show ranking
Mountain bike clothing brands1st of 442.9%Show ranking

Which cycling gloves compete with Fox Racing?

Fox Racing against cycling gloves worldwide, by month

Share of Search by month for Specialized, Castelli, Fox Racing, Giro, Endura, Pearl Izumi. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedCastelliFox RacingGiroEnduraPearl Izumi
Oct 202549.9%17.8%14.5%9%5.3%3.6%
Nov 202547.5%16.9%16.9%9.6%5.1%4.1%
Dec 202545.4%16.1%16.1%13.6%4.8%4%
Jan 202645.4%19.2%12.9%12.9%5.8%3.9%
Feb 202647.1%20.5%13.7%9.6%5%4.1%
Mar 202654.8%15.5%12.7%8.5%4.7%3.8%
Apr 202657%16.6%11.1%7.9%4.1%3.3%
May 202657.2%16.2%10.8%7.8%4%4%
Jun 202655.9%15.9%12.9%7.5%3.9%3.9%
Jul 202651%14.5%9.7%17.8%3.5%3.5%
Aug 202650.8%17.6%11.7%12.8%3.5%3.5%
Sep 202659%14%11.6%7.7%4.2%3.5%
  1. Held 1st. 463K estimated branded searches, -2.8% vs prior month. Share +8.2 points.

  2. Held 2nd. 110K estimated branded searches, -33.3% vs prior month. Share -3.6 points.

  3. 3.Fox Racing

    11.6%

    Moved from 4th to 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.2 points.

  4. 4.Giro

    7.7%

    Moved from 3rd to 4th. 60.3K estimated branded searches, -49.8% vs prior month. Share -5.1 points.

  5. 5.Endura

    4.2%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

Compare search popularity between Fox Racing and its closest rivals

How has branded search demand for Fox Racing changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fox Racing worldwide fell from 110K to 90.5K.
  • Across the 12 months ending September 2026, Fox Racing’s estimated Share of Search among cycling gloves worldwide decreased from 14.5% to 11.6%.
  • Across the 12 months ending September 2026, Fox Racing’s estimated Share of Search among cycling gloves worldwide peaked at 16.9% in November 2025 and was lowest at 9.7% in July 2026.

How did search popularity change for cycling gloves worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among cycling gloves worldwide, from 50.8% to 59%.

  2. In September 2026, Endura gained estimated Share of Search among cycling gloves worldwide, from 3.5% to 4.2%.

  3. In September 2026, Giro lost estimated Share of Search among cycling gloves worldwide, from 12.8% to 7.7%.

  4. In September 2026, Castelli lost estimated Share of Search among cycling gloves worldwide, from 17.6% to 14%.

  5. In September 2026, Fox Racing rose from 4th to 3rd among cycling gloves worldwide.

How is Fox Racing measured?

Brandwave collects information about searches that people make online using Fox Racing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fox racing

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How the Brand Demand Index is measured

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Is Fox Racing your brand?

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