Brandwave

How popular isFinis in search?

In September 2026, there were an estimated 1.9K branded searches for Finis worldwide which is up 18.8% over the last 12 months. Finis holds 1.6% estimated Share of Search among nose clip brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Arena64.8%
  2. Cressi27%
  3. Aqua Sphere6.6%
  4. Finis1.6%
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Which nose clip brands compete with Finis?

Finis against nose clip brands worldwide, by month

Share of Search by month for Arena, Cressi, Aqua Sphere, Finis. The figures are in the table below the chart.

View monthly share of search table
MonthArenaCressiAqua SphereFinis
Oct 202568.1%23.5%7%1.4%
Nov 202569.1%22.8%6.8%1.3%
Dec 202565.7%26.6%6.5%1.3%
Jan 202668.1%23.5%7%1.4%
Feb 202671.4%21.1%6.3%1.2%
Mar 202669%22.8%6.8%1.3%
Apr 202667.3%24.3%7.3%1.2%
May 202665%26%7.8%1.3%
Jun 202657.4%34.4%6.9%1.3%
Jul 202657.8%32.6%8%1.6%
Aug 202656.6%35%7%1.3%
Sep 202664.8%27%6.6%1.6%
  1. 1.Arena

    64.8%

    Held 1st. 79.4K estimated branded searches, -0.87% vs prior month. Share +8.2 points.

  2. 2.Cressi

    27%

    Held 2nd. 33.1K estimated branded searches, -33.1% vs prior month. Share -8 points.

  3. Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  4. 4.Finis

    1.6%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Finis and its closest rivals

How has branded search demand for Finis changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Finis worldwide rose from 1.6K to 1.9K.
  • Across the 12 months ending September 2026, Finis’ estimated Share of Search among nose clip brands worldwide held steady, from 1.4% to 1.6%.

How did search popularity change for nose clip brands worldwide in September 2026?

  1. In September 2026, Arena gained estimated Share of Search among nose clip brands worldwide, from 56.6% to 64.8%.

  2. In September 2026, Cressi lost estimated Share of Search among nose clip brands worldwide, from 35% to 27%.

  3. Estimated monthly branded searches for Finis worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

Where does Finis compete?

Finis is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Swim fins6th of 60.35%Show ranking
Nose clip brands4th of 41.6%Shown above

How is Finis measured?

Brandwave collects information about searches that people make online using Finis’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • finis swim

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How the Brand Demand Index is measured

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Is Finis your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.