Brandwave

How popular isFidelity in search?

In August 2026, there were an estimated 673K branded searches for Fidelity worldwide which held steady over the last 11 months. Fidelity holds 8.2% estimated Share of Search among financial advisers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Charles Schwab40.9%
  2. Vanguard33.4%
  3. Edward Jones10%
  4. Fidelity8.2%
  5. Hargreaves Lansdown6.7%
  6. St James's Place0.74%
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Which financial advisers compete with Fidelity?

Fidelity against financial advisers worldwide, by month

Share of Search by month for Charles Schwab, Vanguard, Edward Jones, Fidelity, Hargreaves Lansdown. The figures are in the table below the chart.

View monthly share of search table
MonthCharles SchwabVanguardEdward JonesFidelityHargreaves LansdownSt James's Place
Oct 202544.1%29.6%10.8%7.3%7.3%0.98%
Nov 202542.8%28.6%10.5%8.6%8.6%0.94%
Dec 202540%32.7%11.9%8%6.6%0.72%
Jan 202640.3%33%9.8%8.1%8.1%0.73%
Feb 202644.2%29.6%10.8%7.3%7.3%0.8%
Mar 202644.2%29.6%10.8%7.3%7.3%0.8%
Apr 202640.9%33.5%10%8.2%6.7%0.61%
May 202644.9%30.1%11%7.4%6%0.66%
Jun 202644.3%29.7%10.8%7.3%7.3%0.66%
Jul 202643.4%29%10.7%8.7%7.1%1.2%
Aug 202640.9%33.4%10%8.2%6.7%0.74%
Sep 2026——————

  1. 1.Charles Schwab

    40.9%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Vanguard

    33.4%

    Held 2nd. 2.7M estimated branded searches, +22.3% vs prior month. Share +4.4 points.

  3. 3.Edward Jones

    10%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Fidelity

    8.2%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Hargreaves Lansdown

    6.7%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.St James's Place

    0.74%

    Held 6th. 60.5K estimated branded searches, -33.1% vs prior month. Share -0.4 points.

Compare search popularity between Fidelity and its closest rivals

How has branded search demand for Fidelity changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fidelity worldwide held steady at 673K.
  • Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among financial advisers worldwide increased from 7.3% to 8.2%.
  • Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among financial advisers worldwide peaked at 8.7% in July 2026 and was lowest at 7.3% in October 2025.

How did search popularity change for financial advisers worldwide in August 2026?

  1. In August 2026, Vanguard gained estimated Share of Search among financial advisers worldwide, from 29% to 33.4%.

  2. In August 2026, Charles Schwab lost estimated Share of Search among financial advisers worldwide, from 43.4% to 40.9%.

  3. In August 2026, Edward Jones lost estimated Share of Search among financial advisers worldwide, from 10.7% to 10%.

  4. Estimated monthly branded searches for St James's Place worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

  5. Estimated monthly branded searches for Hargreaves Lansdown worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

Where does Fidelity compete?

Fidelity is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stock brokers4th of 57.8%Show ranking
Financial advisers4th of 68.2%Shown above
Investment platforms2nd of 516%Show ranking

How is Fidelity measured?

Brandwave collects information about searches that people make online using Fidelity’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fidelity investments

Do you work for Fidelity? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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