How popular isHargreaves Lansdown in search?
In August 2026, there were an estimated 550K branded searches for Hargreaves Lansdown worldwide which is down 18.3% over the last 11 months. Hargreaves Lansdown holds 6.7% estimated Share of Search among financial advisers worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Charles Schwab40.9%Vanguard33.4%
- Edward Jones10%
Fidelity8.2%
- Hargreaves Lansdown6.7%
- St James's Place0.74%
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Which financial advisers compete with Hargreaves Lansdown?
Share of Search by month for Charles Schwab, Vanguard, Edward Jones, Fidelity, Hargreaves Lansdown. The figures are in the table below the chart.
View monthly share of search table
| Month | Charles Schwab | Vanguard | Edward Jones | Fidelity | Hargreaves Lansdown | St James's Place |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 29.6% | 10.8% | 7.3% | 7.3% | 0.98% |
| Nov 2025 | 42.8% | 28.6% | 10.5% | 8.6% | 8.6% | 0.94% |
| Dec 2025 | 40% | 32.7% | 11.9% | 8% | 6.6% | 0.72% |
| Jan 2026 | 40.3% | 33% | 9.8% | 8.1% | 8.1% | 0.73% |
| Feb 2026 | 44.2% | 29.6% | 10.8% | 7.3% | 7.3% | 0.8% |
| Mar 2026 | 44.2% | 29.6% | 10.8% | 7.3% | 7.3% | 0.8% |
| Apr 2026 | 40.9% | 33.5% | 10% | 8.2% | 6.7% | 0.61% |
| May 2026 | 44.9% | 30.1% | 11% | 7.4% | 6% | 0.66% |
| Jun 2026 | 44.3% | 29.7% | 10.8% | 7.3% | 7.3% | 0.66% |
| Jul 2026 | 43.4% | 29% | 10.7% | 8.7% | 7.1% | 1.2% |
| Aug 2026 | 40.9% | 33.4% | 10% | 8.2% | 6.7% | 0.74% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.9% | 3.4M | 0% | -2.5 points | |
| 2, held 2nd | 33.4% | 2.7M | +22.3% | +4.4 points | |
| 3, held 3rd | 10% | 823K | 0% | -0.6 points | |
| 4, held 4th | 8.2% | 673K | 0% | -0.5 points | |
| 5, held 5th | 6.7% | 550K | 0% | -0.4 points | |
| 6, held 6th | 0.74% | 60.5K | -33.1% | -0.4 points |
40.9%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -2.5 points.
2.
33.4%
Held 2nd. 2.7M estimated branded searches, +22.3% vs prior month. Share +4.4 points.
10%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.
8.2%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.7%
Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.
0.74%
Held 6th. 60.5K estimated branded searches, -33.1% vs prior month. Share -0.4 points.
Compare search popularity between Hargreaves Lansdown and its closest rivals
- Hargreaves Lansdown vs Charles Schwab: compare search popularity
- Hargreaves Lansdown vs Edward Jones: compare search popularity
- Hargreaves Lansdown vs St James's Place: compare search popularity
- Compare Hargreaves Lansdown with any brand
How has branded search demand for Hargreaves Lansdown changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hargreaves Lansdown worldwide fell from 673K to 550K.
- Across the 11 months ending August 2026, Hargreaves Lansdown’s estimated Share of Search among financial advisers worldwide decreased from 7.3% to 6.7%.
- Across the 11 months ending August 2026, Hargreaves Lansdown’s estimated Share of Search among financial advisers worldwide peaked at 8.6% in November 2025 and was lowest at 6% in May 2026.
How did search popularity change for financial advisers worldwide in August 2026?
5 changes
In August 2026, Vanguard gained estimated Share of Search among financial advisers worldwide, from 29% to 33.4%.
In August 2026, Charles Schwab lost estimated Share of Search among financial advisers worldwide, from 43.4% to 40.9%.
In August 2026, Edward Jones lost estimated Share of Search among financial advisers worldwide, from 10.7% to 10%.
Estimated monthly branded searches for St James's Place worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
Estimated monthly branded searches for Hargreaves Lansdown worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.
How is Hargreaves Lansdown measured?
Brandwave collects information about searches that people make online using Hargreaves Lansdown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hargreaves lansdown
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