How popular isSt James's Place in search?
In August 2026, there were an estimated 60.5K branded searches for St James's Place worldwide which is down 33.1% over the last 11 months. St James's Place holds 0.74% estimated Share of Search among financial advisers worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Charles Schwab40.9%Vanguard33.4%
- Edward Jones10%
Fidelity8.2%
- Hargreaves Lansdown6.7%
- St James's Place0.74%
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Which financial advisers compete with St James's Place?
Share of Search by month for Charles Schwab, Vanguard, Edward Jones, Fidelity, Hargreaves Lansdown, St James's Place. The figures are in the table below the chart.
View monthly share of search table
| Month | Charles Schwab | Vanguard | Edward Jones | Fidelity | Hargreaves Lansdown | St James's Place |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 29.6% | 10.8% | 7.3% | 7.3% | 0.98% |
| Nov 2025 | 42.8% | 28.6% | 10.5% | 8.6% | 8.6% | 0.94% |
| Dec 2025 | 40% | 32.7% | 11.9% | 8% | 6.6% | 0.72% |
| Jan 2026 | 40.3% | 33% | 9.8% | 8.1% | 8.1% | 0.73% |
| Feb 2026 | 44.2% | 29.6% | 10.8% | 7.3% | 7.3% | 0.8% |
| Mar 2026 | 44.2% | 29.6% | 10.8% | 7.3% | 7.3% | 0.8% |
| Apr 2026 | 40.9% | 33.5% | 10% | 8.2% | 6.7% | 0.61% |
| May 2026 | 44.9% | 30.1% | 11% | 7.4% | 6% | 0.66% |
| Jun 2026 | 44.3% | 29.7% | 10.8% | 7.3% | 7.3% | 0.66% |
| Jul 2026 | 43.4% | 29% | 10.7% | 8.7% | 7.1% | 1.2% |
| Aug 2026 | 40.9% | 33.4% | 10% | 8.2% | 6.7% | 0.74% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.9% | 3.4M | 0% | -2.5 points | |
| 2, held 2nd | 33.4% | 2.7M | +22.3% | +4.4 points | |
| 3, held 3rd | 10% | 823K | 0% | -0.6 points | |
| 4, held 4th | 8.2% | 673K | 0% | -0.5 points | |
| 5, held 5th | 6.7% | 550K | 0% | -0.4 points | |
| 6, held 6th | 0.74% | 60.5K | -33.1% | -0.4 points |
40.9%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -2.5 points.
2.
33.4%
Held 2nd. 2.7M estimated branded searches, +22.3% vs prior month. Share +4.4 points.
10%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.
8.2%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.7%
Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.
0.74%
Held 6th. 60.5K estimated branded searches, -33.1% vs prior month. Share -0.4 points.
Compare search popularity between St James's Place and its closest rivals
- St James's Place vs Charles Schwab: compare search popularity
- St James's Place vs Edward Jones: compare search popularity
- St James's Place vs Hargreaves Lansdown: compare search popularity
- Compare St James's Place with any brand
How has branded search demand for St James's Place changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for St James's Place worldwide fell from 90.5K to 60.5K.
- Across the 11 months ending August 2026, St James's Place’s estimated Share of Search among financial advisers worldwide held steady, from 0.98% to 0.74%.
How did search popularity change for financial advisers worldwide in August 2026?
5 changes
In August 2026, Vanguard gained estimated Share of Search among financial advisers worldwide, from 29% to 33.4%.
In August 2026, Charles Schwab lost estimated Share of Search among financial advisers worldwide, from 43.4% to 40.9%.
In August 2026, Edward Jones lost estimated Share of Search among financial advisers worldwide, from 10.7% to 10%.
Estimated monthly branded searches for St James's Place worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
Estimated monthly branded searches for Hargreaves Lansdown worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.
How is St James's Place measured?
Brandwave collects information about searches that people make online using St James's Place’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- st james place
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Is St James's Place your brand?
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