Hargreaves Lansdown vs St James's Place:Which is more popular by branded search?
In August 2026, Hargreaves Lansdown had more branded searches than St James's Place among financial advisers worldwide. Hargreaves Lansdown was estimated to have 550K branded searches compared to St James's Place’s 60.5K, and held a 6.7% Share of Search versus St James's Place’s 0.74%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hargreaves Lansdown or St James's Place?
Compare the financial advisers businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hargreaves Lansdown, St James's Place. The figures are in the table below the chart.
View monthly share of search table
| Month | Charles Schwab | Vanguard | Edward Jones | Fidelity | Hargreaves Lansdown | St James's Place |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 29.6% | 10.8% | 7.3% | 7.3% | 0.98% |
| Nov 2025 | 42.8% | 28.6% | 10.5% | 8.6% | 8.6% | 0.94% |
| Dec 2025 | 40% | 32.7% | 11.9% | 8% | 6.6% | 0.72% |
| Jan 2026 | 40.3% | 33% | 9.8% | 8.1% | 8.1% | 0.73% |
| Feb 2026 | 44.2% | 29.6% | 10.8% | 7.3% | 7.3% | 0.8% |
| Mar 2026 | 44.2% | 29.6% | 10.8% | 7.3% | 7.3% | 0.8% |
| Apr 2026 | 40.9% | 33.5% | 10% | 8.2% | 6.7% | 0.61% |
| May 2026 | 44.9% | 30.1% | 11% | 7.4% | 6% | 0.66% |
| Jun 2026 | 44.3% | 29.7% | 10.8% | 7.3% | 7.3% | 0.66% |
| Jul 2026 | 43.4% | 29% | 10.7% | 8.7% | 7.1% | 1.2% |
| Aug 2026 | 40.9% | 33.4% | 10% | 8.2% | 6.7% | 0.74% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hargreaves Lansdown and St James's Place comparison changed over the last 12 months?
3 findings
- Hargreaves Lansdown was ahead of St James's Place in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hargreaves Lansdown’s estimated Share of Search among financial advisers worldwide moved from 7.3% to 6.7%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, St James's Place’s estimated Share of Search among financial advisers worldwide moved from 0.98% to 0.74%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for financial advisers worldwide in August 2026?
2 changes
Estimated monthly branded searches for St James's Place worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
Estimated monthly branded searches for Hargreaves Lansdown worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hargreaves Lansdown’s and St James's Place’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hargreaves Lansdown
1 branded search term
- hargreaves lansdown
St James's Place
1 branded search term
- st james place
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