Fidelity vs Hargreaves Lansdown:Which is more popular by branded search?
In August 2026, Fidelity had more branded searches than Hargreaves Lansdown among financial advisers worldwide. Fidelity was estimated to have 673K branded searches compared to Hargreaves Lansdown’s 550K, and held an 8.2% Share of Search versus Hargreaves Lansdown’s 6.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fidelity or Hargreaves Lansdown?
Compare the financial advisers businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fidelity, Hargreaves Lansdown. The figures are in the table below the chart.
View monthly share of search table
| Month | Charles Schwab | Vanguard | Edward Jones | Fidelity | Hargreaves Lansdown | St James's Place |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 29.6% | 10.8% | 7.3% | 7.3% | 0.98% |
| Nov 2025 | 42.8% | 28.6% | 10.5% | 8.6% | 8.6% | 0.94% |
| Dec 2025 | 40% | 32.7% | 11.9% | 8% | 6.6% | 0.72% |
| Jan 2026 | 40.3% | 33% | 9.8% | 8.1% | 8.1% | 0.73% |
| Feb 2026 | 44.2% | 29.6% | 10.8% | 7.3% | 7.3% | 0.8% |
| Mar 2026 | 44.2% | 29.6% | 10.8% | 7.3% | 7.3% | 0.8% |
| Apr 2026 | 40.9% | 33.5% | 10% | 8.2% | 6.7% | 0.61% |
| May 2026 | 44.9% | 30.1% | 11% | 7.4% | 6% | 0.66% |
| Jun 2026 | 44.3% | 29.7% | 10.8% | 7.3% | 7.3% | 0.66% |
| Jul 2026 | 43.4% | 29% | 10.7% | 8.7% | 7.1% | 1.2% |
| Aug 2026 | 40.9% | 33.4% | 10% | 8.2% | 6.7% | 0.74% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fidelity and Hargreaves Lansdown comparison changed over the last 12 months?
3 findings
- Fidelity was ahead of Hargreaves Lansdown in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among financial advisers worldwide moved from 7.3% to 8.2%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, Hargreaves Lansdown’s estimated Share of Search among financial advisers worldwide moved from 7.3% to 6.7%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for financial advisers worldwide in August 2026?
1 change
Estimated monthly branded searches for Hargreaves Lansdown worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fidelity’s and Hargreaves Lansdown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fidelity
1 branded search term
- fidelity investments
Hargreaves Lansdown
1 branded search term
- hargreaves lansdown
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