Charles Schwab vs Fidelity:Which is more popular by branded search?
In August 2026, Charles Schwab had more branded searches than Fidelity among financial advisers worldwide. Charles Schwab was estimated to have 3.4M branded searches compared to Fidelity’s 673K, and held a 40.9% Share of Search versus Fidelity’s 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Charles Schwab or Fidelity?
Compare the financial advisers businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Charles Schwab, Fidelity. The figures are in the table below the chart.
View monthly share of search table
| Month | Charles Schwab | Vanguard | Edward Jones | Fidelity | Hargreaves Lansdown | St James's Place |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 29.6% | 10.8% | 7.3% | 7.3% | 0.98% |
| Nov 2025 | 42.8% | 28.6% | 10.5% | 8.6% | 8.6% | 0.94% |
| Dec 2025 | 40% | 32.7% | 11.9% | 8% | 6.6% | 0.72% |
| Jan 2026 | 40.3% | 33% | 9.8% | 8.1% | 8.1% | 0.73% |
| Feb 2026 | 44.2% | 29.6% | 10.8% | 7.3% | 7.3% | 0.8% |
| Mar 2026 | 44.2% | 29.6% | 10.8% | 7.3% | 7.3% | 0.8% |
| Apr 2026 | 40.9% | 33.5% | 10% | 8.2% | 6.7% | 0.61% |
| May 2026 | 44.9% | 30.1% | 11% | 7.4% | 6% | 0.66% |
| Jun 2026 | 44.3% | 29.7% | 10.8% | 7.3% | 7.3% | 0.66% |
| Jul 2026 | 43.4% | 29% | 10.7% | 8.7% | 7.1% | 1.2% |
| Aug 2026 | 40.9% | 33.4% | 10% | 8.2% | 6.7% | 0.74% |
| Sep 2026 | — | — | — | — | — | — |
How has the Charles Schwab and Fidelity comparison changed over the last 12 months?
3 findings
- Charles Schwab was ahead of Fidelity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Charles Schwab’s estimated Share of Search among financial advisers worldwide moved from 44.1% to 40.9%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among financial advisers worldwide moved from 7.3% to 8.2%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for financial advisers worldwide in August 2026?
1 change
In August 2026, Charles Schwab lost estimated Share of Search among financial advisers worldwide, from 43.4% to 40.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Charles Schwab’s and Fidelity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charles Schwab
1 branded search term
- charles schwab
Fidelity
1 branded search term
- fidelity investments
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.