Brandwave

How popular isFever-Tree in search?

In September 2026, there were an estimated 74K branded searches for Fever-Tree worldwide which held steady over the last 12 months. Fever-Tree holds 13.8% estimated Share of Search among tonic and mixer brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Schweppes68.8%
  2. Bundaberg16.9%
  3. Fever-Tree13.8%
  4. East Imperial0.45%
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Which tonic and mixer brands compete with Fever-Tree?

Fever-Tree against tonic and mixer brands worldwide, by month

Share of Search by month for Schweppes, Bundaberg, Fever-Tree. The figures are in the table below the chart.

View monthly share of search table
MonthSchweppesBundabergFever-TreeEast Imperial
Oct 202568.8%16.9%13.8%0.45%
Nov 202570.6%17.4%11.6%0.46%
Dec 202573.1%14.6%12%0.32%
Jan 202670.6%17.4%11.6%0.46%
Feb 202670.5%17.3%11.6%0.56%
Mar 202665%23.9%10.7%0.42%
Apr 202668.8%16.9%13.8%0.45%
May 202670.7%17.3%11.6%0.38%
Jun 202673%14.7%12%0.31%
Jul 202668.9%16.8%13.9%0.37%
Aug 202668.9%16.8%13.9%0.37%
Sep 202668.8%16.9%13.8%0.45%
  1. 1.Schweppes

    68.8%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  2. 2.Bundaberg

    16.9%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.1 points.

  3. 3.Fever-Tree

    13.8%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.East Imperial

    0.45%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Fever-Tree and its closest rivals

How has branded search demand for Fever-Tree changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fever-Tree worldwide held steady at 74K.
  • Across the 12 months ending September 2026, Fever-Tree’s estimated Share of Search among tonic and mixer brands worldwide peaked at 13.9% in July 2026 and was lowest at 10.7% in March 2026.

How did search popularity change for tonic and mixer brands worldwide in September 2026?

Nothing among tonic and mixer brands moved beyond provider rounding in September 2026.

Where does Fever-Tree compete?

Fever-Tree is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tonic water3rd of 612.7%Show ranking
Drink mixers3rd of 613.8%Show ranking
Tonic and mixer brands3rd of 413.8%Shown above

How is Fever-Tree measured?

Brandwave collects information about searches that people make online using Fever-Tree’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fever tree

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How the Brand Demand Index is measured

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Is Fever-Tree your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.