Brandwave

Bruce Cost vs Fever-Tree:Which is more popular?

In October 2026, Fever-Tree had more branded searches than Bruce Cost among ginger ale brands worldwide. Fever-Tree had about 12,100 branded searches, while Bruce Cost had 1,300. Fever-Tree made up 7.6% of all ginger ale brand searches we track, and Bruce Cost accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about ginger ale brands, Fever-Tree appeared in three of the five answers and Bruce Cost in one. Fever-Tree was mentioned before Bruce Cost in every answer that named either.

Among ginger ale brands worldwide in October 2026

Who do people search for more?

Fever-Tree, about 9 searches for every 1 for Bruce Cost

Fever-Tree 12.1K searchesBruce Cost 1.3K searches

Who does AI mention more?

Fever-Tree, mentioned in 3 of 5 answers, Bruce Cost in 1

Fever-Tree in 3 of 5Bruce Cost in 1 of 5

Who does AI recommend more?

Fever-Tree, named ahead of Bruce Cost in 3 of 3 answers

Fever-Tree first in 3Bruce Cost never first

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Top ginger ale brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fever-Tree was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bruce Cost was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fever-Tree was listed before Bruce Cost in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canada Dry1st
  2. Schweppes2nd
  3. Fever-Tree3rd
  4. Reed's4th
  5. Vernors5th
  6. Seagram's Ginger Ale6th
  7. Boylan Bottling7th
  8. Bruce Cost8th
  9. Zevia9th
  10. Blenheim–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canada Dry4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schweppes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fever-Tree3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reed's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vernors2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seagram's Ginger Ale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zevia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boylan Bottling1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bruce Cost1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blenheim0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ginger ale brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Bruce Cost or Fever-Tree more popular in search?

This chart shows how often people search Google for Bruce Cost and Fever-Tree by name. Each line represents a brand's share of searches for all ten ginger ale brands we track, month by month, from English-language searches worldwide.

Bruce Cost and Fever-Tree among ginger ale brands worldwide, by month

Share of searches by month for Fever-Tree, Bruce Cost. The figures are in the table below the chart.

View monthly share of searches table
MonthCanada DrySchweppesVernorsSeagram's Ginger AleFever-TreeReed'sBlenheimZeviaBoylan BottlingBruce Cost
Nov 202527.5%22.5%27.5%8.2%6.7%0.88%3%0.88%1.3%1.6%
Dec 202537.5%20.5%20.5%7.5%7.5%0.81%2.7%0.81%0.96%1.2%
Jan 202641.1%18.4%22.5%6.7%5.5%1.1%2%0.86%0.86%1.1%
Feb 202642.2%18.9%18.9%6.9%5.6%2.5%2.1%1.1%0.91%0.91%
Mar 202647.1%17.2%17.2%6.3%5.2%2.3%1.9%0.99%0.99%0.83%
Apr 202642%18.8%18.8%6.9%5.6%2.5%2.5%1.1%1.1%0.91%
May 202644.2%19.8%16.2%7.2%5.9%2.1%2.1%0.93%0.78%0.78%
Jun 202639.7%21.8%17.8%7.9%5.3%2.4%2.4%1%0.86%0.86%
Jul 202629.4%24%19.6%10.7%7.2%2.6%3.2%1.1%1.1%0.95%
Aug 202628.8%23.6%19.3%8.6%7%2.6%7%1.1%1.1%0.93%
Sep 202630.8%25.2%20.6%9.2%6.2%2.2%2.7%1.2%1%0.81%
Oct 202625.4%25.4%20.8%11.4%7.6%3.4%2.8%1.5%1%0.82%

Fever-Tree sells other things too, so only its searches that name this product count here, like “fever tree ginger ale”.

How has branded search for Bruce Cost and Fever-Tree changed worldwide over the last 12 months?

3 findings
  • Fever-Tree was ahead of Bruce Cost in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Bruce Cost’s share of searches among ginger ale brands worldwide moved from 1.6% to 0.82%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
  • Across the 12 months ending October 2026, Fever-Tree’s share of searches among ginger ale brands worldwide moved from 6.7% to 7.6%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

How did search popularity change for ginger ale brands worldwide in October 2026?

2 changes

  1. In October 2026, Fever-Tree gained share of searches among ginger ale brands worldwide, from 6.2% to 7.6%.

  2. Estimated monthly branded searches for Bruce Cost worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in October 2026.

How are Bruce Cost’s and Fever-Tree’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bruce Cost’s and Fever-Tree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bruce Cost

1 branded search term

  • bruce cost ginger ale

Fever-Tree

1 branded search term

  • fever tree ginger ale

How the Brand Demand Index is measured

Other head-to-heads among ginger ale brands

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