Brandwave

How popular isFever-Tree in search?

In August 2026, there were an estimated 90.5K branded searches for Fever-Tree worldwide which is up 22.3% over the last 11 months. Fever-Tree holds 12.7% estimated Share of Search among tonic water worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Schweppes63.4%
  2. Canada Dry23.2%
  3. Fever-Tree12.7%
  4. East Imperial0.34%
  5. Q Mixers0.27%
  6. Fentimans<0.01%
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Where does Fever-Tree compete?

Fever-Tree is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tonic water3rd of 612.7%Shown below
Drink mixers3rd of 613.8%Show ranking

Which tonic water compete with Fever-Tree?

Fever-Tree against tonic water worldwide, by month

Share of Search by month for Schweppes, Canada Dry, Fever-Tree. The figures are in the table below the chart.

View monthly share of search table
MonthSchweppesCanada DryFever-TreeEast ImperialQ MixersFentimans
Oct 202566.1%19.8%13.3%0.43%0.34%<0.01%
Nov 202567.8%20.3%11.1%0.44%0.35%<0.01%
Dec 202570.5%17.3%11.6%0.31%0.24%<0.01%
Jan 202664.8%23.8%10.7%0.42%0.33%<0.01%
Feb 202667.7%20.2%11.1%0.53%0.44%<0.01%
Mar 202667.7%20.2%11.1%0.44%0.53%<0.01%
Apr 202663.2%23.2%12.7%0.41%0.5%<0.01%
May 202667.8%20.3%11.1%0.36%0.36%<0.01%
Jun 202667.8%20.4%11.2%0.29%0.36%<0.01%
Jul 202666.1%19.8%13.3%0.35%0.35%<0.01%
Aug 202663.4%23.2%12.7%0.34%0.27%<0.01%
Sep 2026——————

  1. 1.Schweppes

    63.4%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -2.7 points.

  2. 2.Canada Dry

    23.2%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.4 points.

  3. 3.Fever-Tree

    12.7%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.East Imperial

    0.34%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Q Mixers

    0.27%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

  6. 6.Fentimans

    <0.01%

    Held 6th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Compare search popularity between Fever-Tree and its closest rivals

How has branded search demand for Fever-Tree changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fever-Tree worldwide rose from 74K to 90.5K.
  • Across the 11 months ending August 2026, Fever-Tree’s estimated Share of Search among tonic water worldwide decreased from 13.3% to 12.7%.
  • Across the 11 months ending August 2026, Fever-Tree’s estimated Share of Search among tonic water worldwide peaked at 13.3% in July 2026 and was lowest at 10.7% in January 2026.

How did search popularity change for tonic water worldwide in August 2026?

  1. In August 2026, Canada Dry gained estimated Share of Search among tonic water worldwide, from 19.8% to 23.2%.

  2. In August 2026, Schweppes lost estimated Share of Search among tonic water worldwide, from 66.1% to 63.4%.

  3. In August 2026, Fever-Tree lost estimated Share of Search among tonic water worldwide, from 13.3% to 12.7%.

How is Fever-Tree measured?

Brandwave collects information about searches that people make online using Fever-Tree’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fever tree

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How the Brand Demand Index is measured

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