Brandwave

How popular isBruce Cost?

In October 2026, people searched for Bruce Cost by name about 1,300 times worldwide, a 45.8% decrease from the previous year. These searches made up 0.82% of all global ginger ale brand searches, placing Bruce Cost tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about ginger ale brands, Bruce Cost appeared in one of the five answers and was the eighth most recommended of the ten.

Search and AI answers in October 2026

Bruce Cost is the tenth most searched of 10 competitors and the eighth most recommended in the AI answers we collected.

  1. Canada DryShare of searches 25.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SchweppesShare of searches 25.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. VernorsShare of searches 20.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Seagram's Ginger AleShare of searches 11.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. Bruce CostShare of searches 0.82%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top ginger ale brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bruce Cost was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bruce Cost is the eighth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canada Dry1st
  2. Schweppes2nd
  3. Fever-Tree3rd
  4. Reed's4th
  5. Vernors5th
  6. Seagram's Ginger Ale6th
  7. Boylan Bottling7th
  8. Bruce Cost8th
  9. Zevia9th
  10. Blenheim–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canada Dry4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schweppes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fever-Tree3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reed's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vernors2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seagram's Ginger Ale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zevia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boylan Bottling1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bruce Cost1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blenheim0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ginger ale brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Bruce Cost compared with other ginger ale brands worldwide?

Bruce Cost against ginger ale brands worldwide, by month

Share of searches by month for Canada Dry, Schweppes, Vernors, Seagram's Ginger Ale, Fever-Tree, Reed's, Blenheim, Bruce Cost. The figures are in the table below the chart.

View monthly share of searches table
MonthCanada DrySchweppesVernorsSeagram's Ginger AleFever-TreeReed'sBlenheimZeviaBoylan BottlingBruce Cost
Nov 202527.5%22.5%27.5%8.2%6.7%0.88%3%0.88%1.3%1.6%
Dec 202537.5%20.5%20.5%7.5%7.5%0.81%2.7%0.81%0.96%1.2%
Jan 202641.1%18.4%22.5%6.7%5.5%1.1%2%0.86%0.86%1.1%
Feb 202642.2%18.9%18.9%6.9%5.6%2.5%2.1%1.1%0.91%0.91%
Mar 202647.1%17.2%17.2%6.3%5.2%2.3%1.9%0.99%0.99%0.83%
Apr 202642%18.8%18.8%6.9%5.6%2.5%2.5%1.1%1.1%0.91%
May 202644.2%19.8%16.2%7.2%5.9%2.1%2.1%0.93%0.78%0.78%
Jun 202639.7%21.8%17.8%7.9%5.3%2.4%2.4%1%0.86%0.86%
Jul 202629.4%24%19.6%10.7%7.2%2.6%3.2%1.1%1.1%0.95%
Aug 202628.8%23.6%19.3%8.6%7%2.6%7%1.1%1.1%0.93%
Sep 202630.8%25.2%20.6%9.2%6.2%2.2%2.7%1.2%1%0.81%
Oct 202625.4%25.4%20.8%11.4%7.6%3.4%2.8%1.5%1%0.82%

  1. 1.Canada Dry

    25.4%

    Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share -5.4 points.

  2. 2.Schweppes

    25.4%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Vernors

    20.8%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Seagram's Ginger Ale

    11.4%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +2.1 points.

  5. 5.Fever-Tree

    7.6%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  6. 6.Reed's

    3.4%

    Moved from 7th to 6th. 5.4K estimated branded searches, +50% vs prior month. Share +1.1 points.

  7. 7.Blenheim

    2.8%

    Moved from 6th to 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Zevia

    1.5%

    Held 8th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.

  9. 9.Boylan Bottling

    1%

    Held 9th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Bruce Cost

    0.82%

    Held 10th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Canada Dry, Schweppes and Fever-Tree sell other things too, so only their searches that name this product count here, like “canada dry ginger ale”.

Compare popularity between Bruce Cost and its closest rivals

Every comparison with Bruce Cost

9 comparisons

How has branded search demand for Bruce Cost changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Bruce Cost worldwide fell from 2.4K to 1.3K.
  • Across the 12 months ending October 2026, Bruce Cost’s share of searches among ginger ale brands worldwide decreased from 1.6% to 0.82%.
  • Across the 12 months ending October 2026, Bruce Cost fell from 7th to 10th among ginger ale brands worldwide.

How did search popularity change for ginger ale brands worldwide in October 2026?

6 changes

  1. In October 2026, Reed's overtook Blenheim to rank 6th among ginger ale brands worldwide, with 3.4% of the searches.

  2. In October 2026, Seagram's Ginger Ale gained share of searches among ginger ale brands worldwide, from 9.2% to 11.4%.

  3. In October 2026, Fever-Tree gained share of searches among ginger ale brands worldwide, from 6.2% to 7.6%.

  4. In October 2026, Canada Dry lost share of searches among ginger ale brands worldwide, from 30.8% to 25.4%.

  5. Estimated monthly branded searches for Zevia worldwide rose 84.6% over 12 measured months, from 1.3K to 2.4K in October 2026.

  6. Estimated monthly branded searches for Schweppes worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in October 2026.

How are Bruce Cost’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bruce Cost’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bruce cost ginger ale

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