Bruce Cost vs Seagram's Ginger Ale:Which is more popular?
In October 2026, Seagram's Ginger Ale had more branded searches than Bruce Cost among ginger ale brands worldwide. Seagram's Ginger Ale had about 18,100 branded searches, while Bruce Cost had 1,300. Seagram's Ginger Ale made up 11.4% of all ginger ale brand searches we track, and Bruce Cost accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about ginger ale brands, Bruce Cost and Seagram's Ginger Ale each appeared in one of the five answers.
Who do people search for more?
Seagram's Ginger Ale, about 14 searches for every 1 for Bruce Cost
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top ginger ale brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bruce Cost and Seagram's Ginger Ale were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Canada Dry1st- Schweppes2nd
Fever-Tree3rd
Reed's4th
Vernors5th- Seagram's Ginger Ale6th
Boylan Bottling7th- Bruce Cost8th
Zevia9th
Blenheim–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Canada Dry4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schweppes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fever-Tree3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Reed's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vernors2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Seagram's Ginger Ale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zevia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boylan Bottling1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bruce Cost1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blenheim0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ginger ale brands
5 answers
Asked ChatGPT
“Which ginger ale should I buy?”
Asked ChatGPT
“What are the best ginger ale brands?”
Asked ChatGPT
“What's the best ginger ale for cocktails?”
Searched Google, AI Overview
“ginger ale”
Searched Google, AI Overview
“ginger ale brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Bruce Cost or Seagram's Ginger Ale more popular in search?
This chart shows how often people search Google for Bruce Cost and Seagram's Ginger Ale by name. Each line represents a brand's share of searches for all ten ginger ale brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Seagram's Ginger Ale, Bruce Cost. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canada Dry | Schweppes | Vernors | Seagram's Ginger Ale | Fever-Tree | Reed's | Blenheim | Zevia | Boylan Bottling | Bruce Cost |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 27.5% | 22.5% | 27.5% | 8.2% | 6.7% | 0.88% | 3% | 0.88% | 1.3% | 1.6% |
| Dec 2025 | 37.5% | 20.5% | 20.5% | 7.5% | 7.5% | 0.81% | 2.7% | 0.81% | 0.96% | 1.2% |
| Jan 2026 | 41.1% | 18.4% | 22.5% | 6.7% | 5.5% | 1.1% | 2% | 0.86% | 0.86% | 1.1% |
| Feb 2026 | 42.2% | 18.9% | 18.9% | 6.9% | 5.6% | 2.5% | 2.1% | 1.1% | 0.91% | 0.91% |
| Mar 2026 | 47.1% | 17.2% | 17.2% | 6.3% | 5.2% | 2.3% | 1.9% | 0.99% | 0.99% | 0.83% |
| Apr 2026 | 42% | 18.8% | 18.8% | 6.9% | 5.6% | 2.5% | 2.5% | 1.1% | 1.1% | 0.91% |
| May 2026 | 44.2% | 19.8% | 16.2% | 7.2% | 5.9% | 2.1% | 2.1% | 0.93% | 0.78% | 0.78% |
| Jun 2026 | 39.7% | 21.8% | 17.8% | 7.9% | 5.3% | 2.4% | 2.4% | 1% | 0.86% | 0.86% |
| Jul 2026 | 29.4% | 24% | 19.6% | 10.7% | 7.2% | 2.6% | 3.2% | 1.1% | 1.1% | 0.95% |
| Aug 2026 | 28.8% | 23.6% | 19.3% | 8.6% | 7% | 2.6% | 7% | 1.1% | 1.1% | 0.93% |
| Sep 2026 | 30.8% | 25.2% | 20.6% | 9.2% | 6.2% | 2.2% | 2.7% | 1.2% | 1% | 0.81% |
| Oct 2026 | 25.4% | 25.4% | 20.8% | 11.4% | 7.6% | 3.4% | 2.8% | 1.5% | 1% | 0.82% |
How has branded search for Bruce Cost and Seagram's Ginger Ale changed worldwide over the last 12 months?
3 findings
- Seagram's Ginger Ale was ahead of Bruce Cost in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bruce Cost’s share of searches among ginger ale brands worldwide moved from 1.6% to 0.82%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
- Across the 12 months ending October 2026, Seagram's Ginger Ale’s share of searches among ginger ale brands worldwide moved from 8.2% to 11.4%, and its estimated monthly branded searches moved from 12.1K to 18.1K.
How did search popularity change for ginger ale brands worldwide in October 2026?
2 changes
In October 2026, Seagram's Ginger Ale gained share of searches among ginger ale brands worldwide, from 9.2% to 11.4%.
Estimated monthly branded searches for Bruce Cost worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in October 2026.
How are Bruce Cost’s and Seagram's Ginger Ale’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bruce Cost’s and Seagram's Ginger Ale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bruce Cost
1 branded search term
- bruce cost ginger ale
Seagram's Ginger Ale
1 branded search term
- seagrams ginger ale
Other head-to-heads among ginger ale brands
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